The
National Basketball Association
issued the following news release on
Oct. 3, 2023
:
The
National Basketball Association
(NBA) and
AB InBev
, the world's leading brewer, today named
Michelob Ultra
the presenting partner of The NBA Mexico City Game 2023.
The NBA Mexico City Game 2023 presented by Michelob ULTRA will feature the
Atlanta Hawks
and the
Orlando Magic
playing a regular-season game at the Arena CDMX in
Mexico City
on
Thursday, Nov. 9
. The matchup will mark the league's 32nd game in
Mexico
since 1992, more than any country outside the
U.S.
and
Canada
.
The collaboration builds on the global marketing agreement between the NBA and
AB InBev
announced in June, which named
Michelob Ultra
as the first-ever global beer partner of the NBA and initiated the brand's engagement with NBA fans in
Mexico
. As presenting partner of The NBA Mexico City Game 2023,
Michelob Ultra
will receive prominent on-court and in-venue promotion and add to the excitement of the game by conducting a variety of fan engagement events and activities that will be announced in the coming weeks.
"We are excited to launch our marketing collaboration with
Michelob Ultra
in
Mexico
by bringing another regular-season NBA game to our passionate fans this November," said NBA Mexico Vice President and Managing Director
Raul Zarraga
. "There is incredible momentum around the NBA and the game of basketball across the country, and we look forward to building upon
Michelob Ultra's
global agreement with the league by working together to engage our growing fanbase and delivering an unforgettable experience through this game and the surrounding events."
"The NBA Mexico City Game 2023 is the perfect moment to celebrate our expanded marketing partnership with the NBA and bring meaningful moments of joy to basketball fans in
Mexico
and around the world," said Michelob Ultra Global Vice President of Marketing
Pedro Adamy
. "We are proud to be the presenting sponsor of this event and look forward to building the momentum behind
Michelob Ultra
and the NBA in
Mexico
."
The Magic currently features 2022 No. 1 overall pick and 2022-23 Kia NBA Rookie of the Year
Paolo Banchero
, 2021-22 Kia NBA All-Rookie First Team member and 2023
FIBA
Basketball World Cup champion
Franz Wagner
, and 2017 No. 1 overall pick
Markelle Fultz
. The Hawks are coming off their third consecutive playoff appearance behind two-time NBA All-Star
Trae Young
and 2022 NBA All-Star Dejounte Murray.
The NBA Mexico City Game 2023 presented by
Michelob Ultra
will air live in
Mexico
on
ESPN
, Star+, TUDN (
Channel 9
) and NBA League Pass, the league's premium live game subscription service available on the NBA App, reaching fans in more than 200 countries and territories on television, digital media and social media.
Special ticket packages offering premium access, VIP experiences, hospitality and local hotel accommodations are available for purchase at https://nbaexperiences.com/nba-mexico-city-game-2023.
* * *
About the NBA
The
National Basketball Association
(NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA,
WNBA
,
NBA G League
, NBA 2K League and
Basketball Africa League
, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2022-23 season featured 120 international players from 41 countries. NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
* * *
About
Michelob Ultra
Introduced in 2002,
Michelob Ultra
is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun.
Michelob Ultra's
choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect
AB InBev's
commitment to brewing quality.
Michelob Ultra
reminds you to always drink, and sweat, responsibly.
* * *
Original text here: https://pr.nba.com/michelob-ultra-presenting-partner-nba-mexico-game-2023/
