April 28, 2022
(press release)
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"Lightlife Plant-Based Chicken Breasts and Strips deliver a chicken-like eating experience and versatility that is unmatched. These products reflect our vision of relentlessly evolving the product designs, utilizing ingredient technologies delivering on consumers' expectations for taste, color and texture," said
Lightlife Plant-Based Chicken Breasts and Chicken Strips bring out each ingredient's natural flavor while offering nine and six grams of protein per serving, respectively. The brand leverages high-moisture extrusion (HME) technology to deliver a juicy texture similar to the traditional chicken experience that is unmatched in the current plant-based protein market. They are made with pea protein, non-GMO Project Verified and vegan certified, and contain no artificial flavors. The new items can be found in the frozen meat section at
Lightlife was first to market fresh plant-based chicken with its breaded Lightlife Plant-Based Fillets and Tenders at retail in
"Plant-based chicken is the #2 selling plant-based protein segment based on dollar sales, with a category size of
Lightlife is on a mission to make plant-based eating more accessible and meeting consumers where they are on their plant-based journeys without judgment. The two new products are the latest additions to the brand's leading plant-based chicken portfolio, including breaded Plant-Based Chicken Fillets, Plant-Based Chicken Tenders, and Smart Tenders Plant-Based Chicken.
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