October 25, 2023
(press release)
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Major League Pickleball and The Botanist Islay Dry Gin have partnered to announce an exciting new multi-year agreement marking the league’s first Official Gin Partnership. This partnership pairs The Botanist, one of the top high-end gins in the market, with Major League Pickleball, the preeminent professional team pickleball league featuring nearly 100 of the world’s best players participating in America’s fastest-growing sport. The exclusive sponsorship will feature brand activations, sampling, and courtside cocktails from The Botanist at upcoming MLP events. The partnership kicks off with the league’s next event, MLP Dallas – hosted at Brookhaven Country Club – on Nov. 2-5. Attendees can look forward to enjoying The Botanist’s delicate, balanced, and complex flavor while taking in the exciting action of the leading professional pickleball league. “As we move toward the next exciting phase for MLP, we are committed to adding strong partners to build with us,” said MLP Chief Operating Officer Bruce Popko. “The Botanist is dedicated and discerning in supporting the sports community and our partnership illustrates MLP’s growing footprint in the professional sports landscape.” “We are thrilled to announce that The Botanist is now the Official Gin Partner of Major League Pickleball. The game of pickleball is quickly gaining popularity amongst Americans who love to explore innovative things and set new trends. We’re excited to introduce the complex, delicate taste of The Botanist to the MLP community and invite them to try our unique spirit.” said Nicolas Beckers, CEO & President, Rémy Cointreau Americas. The Botanist’s exclusive partnership with MLP continues the brand’s investment in pickleball, joining an ongoing collaboration with racquet sports community Break the Love. Founded by the ambitious craftspeople and experts at Bruichladdich Distillery Company Ltd., The Botanist was created with a mission to be change-makers in the spirits industry. Its distillers looked beyond the boundaries and expectations of gin to create a complex yet balanced dry spirit that represents Islay, the Scottish island where the spirit is crafted. The Botanist comes from one of the few distilleries in the world to be B Corp certified and leads with a focus on community. About Major League Pickleball Major League Pickleball (MLP) is the premier team-based professional pickleball league and the standard-bearer for the fastest-growing sport in the United States. Founded by Steve Kuhn in 2021, MLP is committed to growing the sport’s role in society and impacting every facet of pickleball’s business. MLP features nearly 100 of the best athletes in the sport spread across 24 teams, a unique coed format, iconic team owners, an innovative draft format, easy to understand scoring, and the largest payouts in prize money across all of pro pickleball. About Botanist Gin Founded in 2010, The Botanist Islay Dry Gin is distilled and hand-crafted at Bruichladdich Distillery on Islay, a remote island off the west coast of Scotland. It is the first and only Islay Dry Gin – a rare expression of the heart and soul of this wild Scottish isle. Hailing from one of the only B Corp-certified distilleries in the world, The Botanist believes in using business as a force for good, putting people and planet in line with profit. The craft liquid is distilled with a unique combination of 22 wild Islay botanicals that are hand-foraged locally and sustainably on the island by The Botanist’s professional foragers, James Donaldson and Kate Hannett. The Islay botanicals are slow simmer distilled with pure Islay spring water in a unique Lomond Still, affectionately nicknamed Ugly Betty, by Head Distiller Adam Hannett. The result is a smooth yet complex gin that speaks of Islay. For More Information:
https://www.thebotanist.com/en-us
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