Kellogg announces launch of new Kellogg's Rainbow Krispies cereal, marking the company's first fruity cereal; product available in 11.1 and 17.8 oz. boxes

Sample article from our Food & Beverage

BATTLE CREEK, Michigan , April 13, 2023 (press release) –

NEW Kellogg's® Rainbow Krispies® packs a punch with a pop of color, fun and fruity flavor made with 8 grams of whole grains

Waking up early, getting ready for the day and finding time for a quick yet satisfying meal is no easy task. Mornings can be much less daunting by adding a double dose of fun and nutrition to breakfast, which is why Kellogg's® Rice Krispies® Cereal is introducing a delicious new take on their classic, fan-favorite cereal — Kellogg's® Rainbow Krispies® — featuring a fresh, fruity flavor, splash of color, and excellent source of Vitamin D in every serving.

With a brand-new shape and six vibrant colors, each delectable bite of Kellogg's Rainbow Krispies offers fans a treat for their senses with its fruity aroma and flavors. Parents can now give their kids a cereal they know they'll love while feeling great about it too as Kellogg's Rainbow Krispies is Kellogg's first fruity cereal to provide 20% daily value of Vitamin D. Even better? It's also made with 8 grams of whole grains and fortified with 9 vitamins and minerals per serving, increasing the nutritional benefits of the fun, flavorful new offering.

"At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets1, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans," said Laura Newman, senior director of brand marketing at Kellogg Company. "Whether you're looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg's Rainbow Krispies are here to add a boost to even the most mundane mornings!"

Delicious in the bowl or straight out of the box, Kellogg's Rainbow Krispies is also the perfect ingredient to make fun, fruity-flavored Rice Krispies Treats at home. Fans will love adding a pop of color and sweet taste to these favorite homemade treats, just in time for spring.

Families looking to add a dose of colorful, fruity flavor to their day can find Kellogg's Rainbow Krispies at retailers nationwide starting in April for a suggested retail price of $4.99 for an 11.1-ounce box and $5.99 for a 17.8-ounce box. 

For more treat-making inspiration and to keep up with all things Kellogg's Rice Krispies, visit and follow along on TikTokInstagram and Facebook.

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's Better Days® Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit

1 Source: Hartman Group Health & Wellness, 2021 Report

SOURCE Kellogg Company

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.