Hershey to initiate a formal agency review for the company’s US media ecosystem, inclusive of its US candy, mint and gum, salty and protein business units; the agency review will be by invitation only

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HERSHEY, Pennsylvania , May 2, 2024 (press release) –


HERSHEY, Pa., May 2, 2024 – The Hershey Company (NYSE: HSY) will initiate a formal agency review for the company’s comprehensive U.S. media ecosystem, inclusive of the U.S. candy, mint and gum (CMG), salty and protein business units. The agency review will be by invitation-only.

This review is part of Hershey’s enterprise transformation and journey to become a leading snacking powerhouse. Since 2018, Hershey has acquired a variety of brands, including Amplify Snack Brands, ONE™ & FULFIL protein bars and, most recently, Dot’s Homestyle Pretzels. These brands join Hershey’s suite of iconic confectionary brands and provide an opportunity to centralize responsibility for media.

“We have the ability to shape the future of media at Hershey by creating an integrated media ecosystem to serve our confectionary, salty and protein business teams,” said Vinny Rinaldi, head of U.S. media. “We want to ensure media continues to operate and thrive as a growth engine for Hershey.”

Focus areas of this review will include connections planning, integrated investment and activation across all channels, as well as technology, analytics and media operations capabilities. This review will not include Hershey’s international markets. 

Hershey is being advised by the media and marketing advisory firm, MediaLink. A final decision is expected by the end of summer 2024.

About The Hershey Company 
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey'sReese's, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPopPirate's Booty and Dot's Homestyle Pretzels.  

For over 130 years, Hershey has been committed to operating fairly, ethically, and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education. 

To learn more visit www.thehersheycompany.com.  

Anna Lingeris


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