August 28, 2023
(press release)
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J.K. Rowling’s beloved series branched out into movies, theme park rides, retail and virtual reality experience for a value of
The limited edition products focus on packaging and include SPELLBINDING KISSES FOILS that feature “memorable quotes from the series…special objects…including the Sorcerer’s Stone, Harry’s birthday cake and more,” according to Hershey. The packaging for the Milk Chocolate bars “feature 12 magically inspired package designs with imprinted images onto the milk chocolate such as wands, brooms and eyeglasses…and significant symbols from the film series.” “Our partnership with Warner Bros. Discovery Global Consumer Products celebrates some of the most magical moments of the Harry Potter films captured through the eyes of America's beloved and iconic brand, Hershey’s. This special collaboration marks a time when many families and friends celebrate the magic and togetherness of the fall season, creating memories and moments to last a lifetime. Hershey’s and the Harry Potter stories have brought people together for many years. We are proud of this program that we have developed, and we are excited to share it with all our fans,” Hershey wrote in a statement to
The candy maker’s foray into brand partnerships opens opportunities to strengthen loyalty among its existing audience, while attracting fan bases from other industries. “As media consumption changes, brand collaborations break through the noise—and the filters,” Hershey stated. In 2020, Hershey launched its Jolly Rancher-themed sneakers and apparel with New Balance and NBA Finals MVP
Other partnerships include the multi-collaboration with the
In collaboration with
Expanding fan base through strategic collaborations
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