GlobalData: Pulling out of Russia is ultimately a low-risk gambit for global megachains such as Starbucks, McDonalds; next challenge is finding new high potential markets, and both brands have the opportunity to rapidly expand their outlets in Asia

Sample article from our Food & Beverage

May 23, 2022 (press release) –

Following Starbucks and McDonald’s announcement that it will end all of its operations and branding in Russia;

Ramsey Baghdadi, Consumer Analyst at GlobalData, a leading data and analytics company, offers his view:

“The fast-food giants Starbucks and McDonald’s have clearly recognized the negative impact that continued affiliations with Russia could have on their businesses. With 72%* of purchases globally driven by a brand’s ethics or support shown toward a social cause, these companies have shown dedication to balance consumer expectations and their operational needs – a bold move that is sure to pay off.

“Pulling out of Russia is ultimately a low-risk gambit for global mega-chains such as Starbucks and McDonalds. Russia represents a minimal share of their sales, and so it is more important to limit losses from those 72%* of people who may be inclined to boycott, as well as mitigate damage to the brands reputation.

“The next challenge is in finding new high potential markets that can offset the losses from Russia. McDonald’s for example should take advantage of its presence in other markets such as Japan and France and Starbucks has seen strong growth in Thailand and Indonesia. After leaving Russia, both brands have the opportunity to rapidly expand their outlets in Asia.”

* GlobalData’s 2022 Q1 Global Consumer Survey, March 2022, ‘Essential’ and ‘Nice to have’ responses combined, 22,727 respondents

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.