FUZE TEA ARRIVES IN SPAIN, THE MOST RECENT INNOVATION FROM COCA-COLA TO CONQUER NEW MOMENTS OF CONSUMPTION

Spain , May 23, 2023 (press release) –

Fuze Tea is your first global brand of ready-to-drink ready-to-drink teas. Its arrival in the Spanish market will take place throughout this month of May, progressively until it covers the entire national territory. Fuze tea arrives in our country as a complementary option.

Key Highlight:

* Coca-Cola aspires to strengthen a category with high potential: growth in value of 5% is expected in the next 5 years

Original Press Release:

May 22 -- The Coca-Cola Company issued the following news release:

- Coca-Cola reinforces a growing category: its value is estimated to grow by 5% in the next 5 years

Coca-Cola in Spain begins marketing Fuze Tea, its first global brand of ready-to-drink teas. The new drink, made by fusing three ingredients of natural origin -tea, fruit and herbs- comes exclusively in a low-calorie version, in line with Coca-Cola's commitment to continue innovating to conquer new consumption occasions that bring well-being to the consumer. In this case, moments related to personal disconnection such as breaks at work or study.

Fuze Tea arrives in our country as a complementary option with which Coca-Cola aspires to strengthen a category with high potential: a 5% growth in value is expected in the next 5 years. And it does so by maintaining its commitment to the Nestea brand and its different flavors and formats.

A launch that comes backed by its trajectory in nearly 90 countries around the world, and that in just five years has managed to position itself as the second leading brand in its category in all of Europe in terms of volume and brand awareness.

“This launch is one more step in the innovation strategy that we started as Compañía Total de Bebidas, and that marks our roadmap. Our goal is clear: we want to continue responding to the demands of our consumers, offering them the beverages they want at all times," says Carolina Aransay, Marketing Director of Coca-Cola Iberia.

Fuze Tea will be sold exclusively in the Modern Food channels (hypermarkets, supermarkets and convenience stores) and eCommerce. And it will do so with two varieties -"Lemon and Lemongrass black tea" and "Peach and Hibiscus black tea"- available in 400ml and 1.25L bottle formats. Its arrival on the Spanish market will take place throughout this month of May, progressively until it covers the entire national territory.

“Made of Fusion”: the brand's new global campaign

Coinciding with its arrival in Spain , Fuze Tea will launch the global campaign "Made of Fusion" in our market abroad, digitally and at the point of sale. A campaign based on the idea that the most unique and perfect things in the world, including people, are not made of a single element, but of a unique fusion of contrasts.

This platform is based on the fact that both the moments of celebration and the most emotional experiences of our lives are actually a perfect mix of the good, the bad and the surprising. A fusion of emotions that perfectly reflects the Fuze Tea product itself.

Disclaimer: The Above Content is Auto-Translated

Source: The Coca-Cola Company

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