Diageo sells its Windsor Global whiskey business to South Korean private-equity firm PT W; transactions terms not disclosed

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SEOUL, South Korea , October 27, 2023 (press release) –

Diageo has today signed and completed the sale of Windsor Global ("WG"), a subsidiary of Diageo which owns the Windsor business and associated intellectual property, to PT W Co., Ltd. , a Korean company sponsored by Pine Tree Investment & Management Co., Ltd. , South Korea's leading alternative investment firm.

The transaction includes the sale of 100% of the shares of WG from Diageo Atlantic B.V . ("DABV") to PT W Co., Ltd.

John O'Keeffe , President, Asia Pacific , Global Travel and India for Diageo said: "This transaction reflects Diageo's disciplined approach to capital allocation and further highlights our continued track-record of active portfolio management. We remain fully committed to Korea and our international spirits and beer business. Our position in the market remains strong as premiumisation trends persist and consumer interest in categories like international whisky continues to grow."


Diageo plc published this content on 27 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 October 2023 08:35:54 UTC .

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