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Recent Articles

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Pernod Ricard announces plans to create The American Whiskey Collective, a dedicated business unit to manage marketing and production of its premium, challenger American whiskey brands

Brown-Forman to sue Pennsylvania cider company Atomic Dog, alleging its Jack's Hard Cider brand infringes on numerous trademarks owned by Brown-Forman in relation to its Jack Daniel's Tennessee whiskey

Jack Daniel Distillery introduces the very limited Jack Daniel’s Small Batch Special Release Coy Hill High Proof in 375ml bottles, available only in Tennessee; beverage has a mash bill of 80% corn, 12% malted barley and 8% rye

Pernod Ricard USA's Redbreast Irish whiskey brand launches limited-edition American Oak collection, made from malted and unmalted barley, triple distilled in copper pot stills and, matured in American Oak Bourbon barrels and Spanish Oloroso sherry butts

Packaging Design Wrap-Up: Blister pack with numbered design helps with medication adherence; secondary packaging for luxury whiskey opens via touch sensor system; upside down beer label encourages interactive experience

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