CHICAGO
,
May 24, 2024
(press release)
–
Corona introduces a refreshed 'La Vida Más Fina' campaign with
Key Highlight: * The campaign is the fourth iteration of La Vida Más Fina developed with
Original Press Release:
- The iconic Mexican beer celebrates its Latino roots with a comprehensive bicultural campaign With summertime just around the corner, the Corona family of brands is welcoming “Corona season” with a vibrant evolution of its “La Vida Más Fina” campaign. The new campaign highlights the bilingual acting talents of Emmy Award–nominated and SAG Award–winning actor
“I’m proud to partner with an iconic brand like Corona,” said
As is printed on every bottle and can, Corona is crafted to be La Cerveza Más Fina (the finest beer), and the campaign brings this classic positioning to life in bold new ways. Marked by several commercials, in both Spanish and English, and a comprehensive multiplatform rollout, the latest iteration of “La Vida Más Fina” is a sweeping demonstration of the brand’s modern Latino ethos that redefines what it means to live the fine life. “We believe every Corona symbolizes the optimistic feeling you have when you’re on a beach, no matter where you choose to enjoy one,” said
The new work is the fourth iteration of the Corona “La Vida Más Fina” campaign, developed in partnership with creative agency
To learn more, visit CoronaUSA.com, and refresh your perspective by following @CoronaUSA on Instagram, X, and Facebook.
As always, Corona encourages consumers to enjoy its products and relax responsibly. About the Corona Brand Family The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca Hard Tropical Punch, Corona
[Category: Liquor, Wine & Beer, Beverage & Tobacco, Events] Source:
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