VICTOR, New York
,
May 12, 2023
(press release)
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Key Highlight: * TÖST is currently sold in 40+ states and 7 countries through major retailers, grocers, restaurants, specialty stores, liquor stores, and caterers. Original Press Release:
- Company expands non-alcoholic portfolio offerings aligned to growing consumer interests in moderation and flavor. ABOUT
Every day, people reach for our high-end, iconic imported beer brands such as those in the Corona brand family like the flagship Corona Extra, Modelo Especial and the flavorful lineup of Modelo Cheladas, Pacifico, and
As an agriculture-based company, we have a long history of operating sustainably and responsibly. Our ESG strategy is embedded into our business and our work focuses on serving as good stewards of the environment, enhancing social equity within our industry and communities, and promoting responsible beverage alcohol consumption. These commitments ground our aspirations beyond driving the bottom line as we work to create a future that is truly Worth Reaching For. Source:
[Category: Household Durables, Specialty Retail, Business Expansion, M&A Activities]
TÖST addresses the growing demand from consumers who are looking for an elegant and sophisticated beverage that happens to be alcohol-free. Designed to pair well with any meal or simply be enjoyed on their own, TÖST and TÖST ROSÉ are refreshingly dry and not too sweet. TÖST is a “never alcohol” product, meaning there is no alcoholic fermentation at any point in the production process, expanding the opportunity to reach an even wider variety of occasions. TÖST has notes of sparkling white tea, cranberry, and ginger, while TÖST ROSÉ has notes of sparkling white tea, ginger, and elderberry.
According to Nielsen IQ, 82% of non-alcoholic drink buyers are also still purchasing drinks that contain alcohol, meaning TÖST extends the options and opportunity for participation on traditional beer, wine, and spirits occasions, making it a strong complement to Constellation’s current portfolio. TÖST beverages’ focus on a complex taste profile also meets growing consumer interest in having a wider variety of flavor options across all beverages.
“TÖST is a delicious liquid that feels celebratory and elevated for life’s big moments, and also versatile and approachable for everyday enjoyment,” said
"We are excited and humbled to have
TÖST is currently sold in 40+ states and 7 countries through major retailers, grocers, restaurants, specialty stores, liquor stores, and caterers. Consumers can also purchase TÖST online at www.tostbeverages.com.
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