Burlap & Barrel announces launch of two new single origin sugars: Wood-Fired Maple & Panela Cane; the former is sourced from Vermont while the latter is sourced from Colombia

Sample article from our Food & Beverage

QUEENS, New York , January 30, 2023 (press release) –

Burlap & Barrel, a leading purveyor of single origin spices sourced directly from smallholder farmers around the world, is launching two new single origin sugars.

Wood-Fired Maple Sugar is an aromatic and powerful maple flavor. It comes from a small family sugarworks in Vermont’s remote Northeast Kingdom. It’s made from the darkest grade of maple syrup, which is very tricky to turn into granulated sugar. It can be used instead of white sugar in baking cookies and cakes, sprinkled over oatmeal or yogurt, stirred into coffee or tea, or used in baked beans.

Panela Cane Sugar is light and fluffy and tastes warm and buttery, with a hint of fresh green cane flavor. It’s made by hand using traditional methods and materials in the lush mountains around Boyacá, Colombia. It can be used instead of white or brown sugar in baking, sprinkled over fresh fruit, or mixed with hot water to make the traditional beverage agua panela.

Burlap & Barrel Co-founder and Co-CEO Ethan Frisch explains, “Until relatively recently, granulated sugar was a rare treat. Today, what’s sold as sugar is a molecule of pure sucrose, derived from sugarcane or beets, but ultra-processed to remove all the flavor and color, leaving us to cook with a substance that’s more of a chemical than a real ingredient from the soil. That’s why, for the past two years, we’ve been working on sourcing single origin sugars from artisan producers around the world. As with all of our spices, this is about so much more than sales — we’re doing it to preserve and share traditional techniques, celebrate the diverse flavors and terroirs of heirloom sugars from around the world, and build supply chains that are able to pay producers the true value of their crops.”

About Burlap & Barrel

Founded in 2016, Burlap & Barrel is a social enterprise that works directly with smallholder farmers to source fresh, single origin spices for professional and home cooks. A Public Benefit Corporation, they build long-term partnerships with farmers to help connect them with high-value markets and improve their livelihoods. Many of their spices have never been available in the US before, including their award-winning Zanzibar Black Peppercorns, Vietnamese Royal Cinnamon and Wild Mountain Cumin from Afghanistan. Their spices can be found on the menus at Eleven Madison Park, Blue Hill and Chez Panisse, and they have received over 6,000 5-star reviews.

For More Information:

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.