NEW YORK
,
November 10, 2023
(press release)
–
Bud Light announces today its partnership with country singer/songwriter,
"Anheuser-Busch and our brands have brought unparalleled experiences to football fans and to country music lovers for decades. We could not be more excited to partner with
'The Bud Light Backyard Tour Presents
"Bud Light has always been at the center of great music moments, we couldn't be more excited to return to our country music roots by teaming up with
Growing up in a military household,
"I've been drinking Bud Light since I was old enough to drink and partnering with them now after all the songs I've written while swigging them is full circle for me," says
As it enters its second year, the 2024 Bud Light Backyard Tour expands upon the brand's easy to drink and easy to enjoy platform, bringing fans closer to the music and artists they love with previous activations like Bud Light Super Bowl Music Fest, Bud Light Dive Bar Tour, and Bud Light Seltzer Sessions. Earlier this year, The Bud Light Backyard Tour brought performances from top artists to fans in intimate settings throughout the summer and college football season. Throughout 2024, Bud Light will continue to celebrate live country music alongside 21+ fans by bringing Bud Light Backyard Tour stages to the biggest country music events and festivals across the country, including Stagecoach, CMA Fest and more. To follow along with the latest updates on the Bud Light music platform, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram at @BudLight. * * * About Bud Light The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com. * * * About Anheuser-Busch At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across
* * * About Folds of Honor Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master's degree, doctorate, or professional program. Funds for a second bachelor's degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 51,000 scholarships totaling about
* * * Original text here: https://www.anheuser-busch.com/newsroom/bud-light-announces-partnership-with-record-breaking-country-artist-zach-bryan
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