B2B export marketplace Grovara announces partnership with Grupo Herdez, in which UAE-based importers can purchase Herdez products through Grovara's digital platform

Sample article from our Food & Beverage

PHILADELPHIA , September 28, 2023 (press release) –

Grovara, the dynamic B2B export marketplace, today announced an exclusive partnership with HERDEZ®, Mexico’s iconic brand. This collaboration introduces a groundbreaking opportunity for UAE-based importers to purchase HERDEZ® products through Grovara’s digital platform.

HERDEZ®, renowned as the No. 1 salsa brand in Mexico, has earned its reputation as a beloved household name for its genuine Mexican taste. Now, UAE consumers can savor the richness of HERDEZ® products, ranging from salsas and dips to tomato based juices, conveniently accessible via Grovara’s user-friendly website.

“Our partnership with HERDEZ® is a testament to Grovara’s commitment to transforming global trade and HERDEZ® innovative approach in bringing their authentic Mexican products to the world,” said Abu Kamara, CEO of Grovara. “Through this collaboration, UAE distributors and retailers now have direct access to HERDEZ® products and consumers can immerse themselves in authentic Mexican cuisine.”

This strategic partnership between Grovara and HERDEZ® not only marks an innovative step forward, but also offers UAE consumers an exclusive opportunity to experience the authentic flavors of Mexico. For the first time, HERDEZ® products are available in the UAE through Grovara’s platform.

Grovara’s expansion into the UAE market signifies the company’s dedication to bridging global trade gaps. By offering HERDEZ® products in the UAE through their platform, Grovara is pioneering a transformative approach to international commerce. This partnership aligns with Grovara’s mission of bringing unique and quality products to the fingertips of consumers around the world.

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Dan Rivard
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