Asda unveils 30 products for Halloween; new and returning products include Ghost Muffins, Mummy Loaf Cakes, bat-shaped pizzas, Miles the Millepede cake and cupcakes, and footlong Carolina Reaper sausage

Sample article from our Food & Beverage

October 12, 2023 (press release) –

With everything from bat shaped pizzas and pumpkins to sweet treats and scarily spicy sausages, Asda is the one-stop-shop for all your Halloween needs.

  • Asda launches over 30 products for Halloween  
  • The range includes customer favourite Miles the Millipede, with treats including; the Miles the Millepede cake, Miles the Millepede Cupcakes, Miles the Millipede Traybake and the Miles the Millipede Gingerbread Biscuit. 
  • The full range includes sweet and savoury; from Ghost Muffins and Mummy Loaf Cakes to bat-shaped pizzas, firecracker koftas with green slime sauce and a footlong Carolina Reaper sausage 
  • Prices start at just 75p, with products available both instore and online from the 2nd October.


It’s spooky season, and Asda has revealed its Halloween offering for 2023, with frighteningly good deals to get shoppers into the spirit.

With over 30 products in the range, including themed sweet treats, dinnertime ideas and an array of seasonal favourites – there’s everything you need to have the fright of your life.

Looking for spooky sweet treats for all the family?

Shoppers can trick-or-treat themselves to a selection of Halloween-inspired bakery items and snacks. The decadent Miles the Millipede Cake (£6.00) is perfect for sharing and available as a traybake (£6.00), while the Miles themed Cupcakes (£5.00) and Gingerbread biscuit (£0.65) make for a delicious post-trick-or-treating snack.

There’s something for everyone to enjoy, with a range of other themed treats such as the brand-new Mummy Loaf Cakes (£2.50) and Ghost Muffins (£2.00).

Expecting a group of little monsters at your door? Asda has you covered. With brand-new products such as the Halloween Chocolate Lollies (80p), Stacker Marshmallows (£1.00) and the explosive Eyeballs Popping Candy (£1.00), you won’t be short of goodies to hand out on the big day.

Thinking of throwing a Halloween dinner-party?

The all-new Boo The Bat Pizza (£2.00) makes a deliciously spooky teatime treat for children and adults alike. Topped with delicate mozzarella and a delicious tomato base, this novelty bat-shaped pizza is perfect for those looking to add some excitement to Halloween mealtimes, and completely customizable; a perfect activity for Halloween pizza parties.

Plus, with many on the lookout for eerie-sistable party foods, the Firecracker Koftas with Green Slime Sauce (£4.50), Breaded Ghosts (£3.00), Halloween Spicy Breaded White Fish Goujons with a Scotch Bonnet Sauce (£2.75), and the Hot and Spicy Breaded Goujons with Boofalo Sauce (£3.00) are a great way to spice up any spooky celebration, perfect for hosting friends and family.

Also perfect for a pre-trick-or-treat dinner, is Asda’s new range includes the terrifyingly spicy Extra Special Carolina Reaper Pork Footlong Sausages (£3.50). Perfectly seasoned and succulent, the sausages are sizzling with the world’s hottest Carolina Reaper Chilli and packed with flavour. Paired with a deliciously soft Extra Special Sliced Brioche Hot Dog Roll (£1.95), they’re sure to spice up your night. For those who can’t handle the heat, the Smoky Garlic Flavoured Steaks (£6.00) are the perfect antidote, with a vampire-repellent smoked garlic aroma.

In search of some frightful fun creepy crafting ideas?

Halloween wouldn’t be complete without a carved pumpkin at the door. Whether you’re getting ready to create a masterpiece or a more understated gourd, the Extra Large (£3.00), Large (£2.50), Medium (£1.00) and Munchkin Pumpkins (£0.79) for little ones will be available to purchase from the 25th September.

For those looking for Halloween baking inspiration, with a selection of cake and biscuit decorating kits, such as the Creepy Monster Cupcake Kit (£4.50), Pumpkin Biscuit Kit (£2.50), and the Cake Decor Edible Eyes Sugar Shaped Decorations (£1.60), you won't be short of spooky activities to get into the spirit.

The full range will be available to buy in-store and online from the 2nd October to the 31st, with a number of Asda Rewards incentives running over the course of the month.

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Dan Rivard
Dan Rivard
- VP Market Development -

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