NEW YORK
,
April 19, 2024
(press release)
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Today, Stella Artois and First We Feast's HOT ONES(TM), the celebrity talk show and pop culture sensation known for inspiring many of the internet's most viral entertainment moments, officially announce a partnership that's sure to spice up the summer. To kick off this partnership, Hot Ones is releasing a special episode with rapper, actor, and Stella Artois Brand Ambassador, Ludacris, available now on YouTube (https://url.uk.m.mimecastprotect.com/s/ba2WCx1xqSKW9VPPs8wl6l?domain=youtube.com) in collaboration with Stella Artois. At the epicenter of both food and entertainment, Stella Artois' partnership with Hot Ones builds on the brand's ongoing mission to bring people together over everyday meals, this time through one of the most consumed items in bars: wings. All summer long, Stella Artois will serve as the Official Beer of Hot Ones with brand integration in five Hot Ones episodes featuring some of the most relevant names in culture today. Beyond in-episode integration and custom content, Stella Artois and Hot Ones will deliver first-of-its-kind experiences and fire things up at venues across
"Both Stella Artois and Hot Ones thrive at the convergence of culture and sharing moments over a meal, so investing in this partnership made a lot of sense," said
Later this summer, First We Feast and Stella Artois will host a one-of-a-kind Hot Ones event in
"We have loved bringing the Hot Ones experience to fans across the country as a result of our partnership with Stella Artois, from custom episodes featuring new iconic guests to bar activations at major cultural events," said First We Feast General Manager and Hot Ones Creator,
Stella
Hot Ones Live Sweepstakes. No Purchase Necessary. Open to US residents 21+. Sweepstakes begins on
* * * ABOUT HOT ONES Hosted by
* * * ABOUT FIRST WE FEAST Founded in 2012, First We Feast views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Part of Complex Networks, First We Feast's YouTube channel is home to flagship series, including but not limited to Hot Ones, The Burger Show, Heat Eaters,
* * * ABOUT STELLA
Stella
* * * ABOUT ANHEUSER-BUSCH At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across
* * * Original text here: https://www.anheuser-busch.com/newsroom/stella-artois-and-first-we-feasts-hot-ones-are-turning-up-the-heat-this-summer
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