PUEBLO, Colorado
,
January 5, 2024
(press release)
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Anheuser-Busch, America's leading brewer, announced today that it has become a national marketing sponsor of PBR (
The partnership, focused on Michelob ULTRA, the nation's second-largest beer brand, will include the Michelob ULTRA Bonus. PBR will now be able to award additional prize money to each 21+ event winner in PBR's premier Unleash The Beast event and to each Event MVP in the PBR Teams league. "As one of the longest-standing sport sponsors in the world, Anheuser-Busch and our industry leading brands continue to find innovative ways to connect with loyal fanbases through partnerships with organizations like PBR," said
As PBR's Official and Exclusive Beer Sponsor, Anheuser-Busch will activate a range of assets including the use of the PBR logo on packaging and in retail promotions, TV-visible arena signage, custom content on PBR digital channels and in unique hospitality areas at events. "Anheuser-Busch has been supporting PBR and rodeo cowboys since 1993 when they signed on as PBR's first title sponsor. They also stepped up to help PBR pay the first
"One of the many reasons we love A-B is their eagerness to dive head-first into premier sports partnerships," said
"Sponsoring PBR delivers on our consumer-first mentality and complements our other leading national partnerships across NFL, NBA, MLB, UFC, Soccer, and the hundreds of local teams, festivals, talent, and entertainment across the country," said
To celebrate the partnership, Anheuser-Busch will join PBR in opening the
* * * ABOUT ANHEUSER-BUSCH At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across
* * * ABOUT PBR (
PBR is the world's premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in
* * * Original text here: https://www.anheuser-busch.com/newsroom/anheuser-busch-enters-the-arena-as-the-official-beer-sponsor-of-pbr
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