Aldi announces UK launch of a US-themed snack range; products include Durkee Marshmallow Fluff and S’mores Cereal, cheeseburger crisps and New York cookie kits

June 30, 2023 (press release) –

Aldi launches US-themed snack range ahead of 4th July. Durkee Marshmallow Fluff and S’mores Cereal priced at just 99p. Cheeseburger crisps and New York cookie kits also available.

Key Highlights:

* The range includes a selection of savoury must-haves and confectionary goods.

* Durkee Marshmallow Fluff is available in original or strawberry flavour for £1.99.

* Aldi offers Birthday Cake Cereal for £1.99, which is £7 less than Tim Hortons Timbits Birthday Cake Cereal.

Original Press Release:

June 30 -- ALDI issued the following news release:

- New American snack range starts from just 99p

- The range also includes cheeseburger crisps and New York cookie kits

Aldi is celebrating all things American with the release of a US-themed snack range ahead of 4th July. American snacks are a hit online, with #americansnacks amassing 147 million views on TikTok , and Aldi is making sure Brits don’t miss out on the action.

The new range includes a selection of savoury must haves and confectionary goods including a returning favourite Durkee Marshmallow Fluff (213g), available in original or strawberry flavour for just £1.99!

Shoppers can kick off the day with the brand-new Birthday Cake Cereal (£1.99, 350g), available for £7 less than Tim Hortons Timbits Birthday Cake Cereal,[i] or even S’mores Cereal (£1.99, 375g), with a crunchy, chocolate coated graham cracker exterior covering the soft marshmallow underneath, reminiscent of the favourite American treat.

Or customers can opt for a classic US-style breakfast with the new American Pancakes (£1.49, 6 pack) – top with crispy bacon and Specially Selected Maple Syrup (£3.99, 250ml) for an extra sweet finish.

For sweet treat lovers, Aldi has launched a range of new cereal bars in three delicious popular US flavours – Caramelised Biscuit, Peanut Butter and Rocky Rainbow (£1.49, 120g). The New York Style Cookie Kit (£1.69, 300g) is the ultimate dessert – whether shoppers like them extra crunchy or gooey in the middle, these bake-at-home cookies can be eaten at whatever the desired texture.

From sweet to savoury, the new Specially Selected Hand Cooked Cheeseburger Crisps (£1.09, 150g) and Specially Selected Buffalo Wings Crisps (£1.09, 150g) are sure to go down a treat! Aldi’s new American range is available in stores and via Click & Collect from 29th June, while stocks last

Footnote:

[i] Tim Hortons Timbits Birthday Cake 311g (americancandystores.co.uk)

Source: ALDI

[Category: New Offerings]

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