Aldi announces further price cuts on 17 more items--including cereal, fruit and snacks--by an average of around 7%

Sample article from our Food & Beverage

October 6, 2023 (press release) –

Aldi, the UK’s cheapest supermarket[*], is reducing the prices of even more products.

This week, shoppers can enjoy even lower prices on items including cereal, fruit, and snacks.

The latest price drop has seen 17 items fall by an average of around 7%.

The move is the latest of more than 150 prices that Aldi – confirmed by Which? as the UK’s Cheapest Supermarket for the 16th month in a row* – has cut in the past few months.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We are committed to offering unbeatable value, and continue to work hard to bring our prices down even further.

“This latest price drop is part of our continued efforts to make great quality food accessible to all, from fruit and veg to treats for all the family, as we welcome more and more customers into our stores that are looking to save money on their grocery shop.”

Full list of reduced items:

The Table can be viewed at:


[*] Which? monthly supermarket basket price comparison, published 4th October 2023

Source: ALDI

[Category: Food, Packaged Foods & Meats, New Offerings]

Copyright 2023

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.