LOS ANGELES
,
January 4, 2024
(Industry Intelligence Inc.)
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For the Coca-Cola Company and the International Cricket Council, "the future is bright." That's according to Brad Ross--Coca-Cola's Vice President of Global Sports & Entertainment Marketing & Partnership--in response to the announcement that his company would be extending its global partnership with the ICC for an additional eight years. "We are excited about our long-term partnership and what’s to come for both the men’s and women’s game. Across multiple formats, the sport of cricket continues to go from strength to strength, and we are excited to be part of this journey," Ross said in a recent LinkedIn post. Ross gave special thanks to Anurag Dahiya, the ICC's Chief Commercial Officer, for the continued partnership between the two entities. "With runs on the board already, we are looking forward to pushing the boundaries even further with you and the team," Ross said to Dahiya on LinkedIn.
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