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Commentary: Wendy's plans surge pricing for menu, but this model may not work for consumer staples like food amid too many options; however, Gartner expects top 10 global retailers to use dynamic pricing by 2025 to capitalize on supply-demand misbalances

Executive Perspective: Wendy's confirms plans to test 'dynamic' pricing on its menu next year that will allow individual restaurants to increase the price of items at anytime based on location, demand and time of day, says CEO and President Kirk Tanner

Wendy’s names Matt Spessard as chief information officer

The Wendy's Company Names Matt Spessard Chief Information Officer

Executive Perspective: Wendy’s expects to test digital features like dynamic pricing and daypart offers in 2025 as it expands its investments in technology, says CEO Kirk Tanner

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