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Boston Beer introduces new line of non-alcoholic brews called General Admission, featuring fruity seltzer and containing less than 0.5% alcohol by volume; beverage comes in four flavors: Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix

Beam Suntory and Boston Beer announce offering of new Jim Beam Kentucky Coolers, available in four flavors: Orange Crush, Peach Crush, Blueberry Lemonade and Strawberry Lemonade

Insider Trading: President and CEO, Spillane Michael buys 21,205 shares of BOSTON BEER CO INC [ SAM ].

Boston Beer's Truly brand announces launch of new Truly Tequila Soda, made with real fruit juice, sparkling water and Tequila Blanco; beverage comes in four flavors: Lime, Grapefruit, Watermelon and Pineapple Guava

BOSTON BEER CO INC - (8-K) - Disclosing Other Events

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