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Recent Articles

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Coca-Cola’s BodyArmor partnering with YouTube group Dude Perfect to launch Perfect Pop, a new, limited-time beverage described as a nostalgic, refreshing flavor inspired by the classic cherry and berry ice pops popular with kids

Industry Intelligence Inc launches Legislation Monitor: real-time updates on federal, state legislation affecting food and beverage safety, labeling, ingredients, and more

PepsiCo brands Gatorade and Pepsi display smart cans and AI technology aimed at improving personalization, during the recent Cannes Lions International Festival of Creativity

As a hydration product without artificial color or flavors, BodyArmor is trying to make its mark on the space with several different marketing strategies, such as sports partnerships with NHL, MLS and US Soccer, says Chief Marketing Officer Tom Gargiulo

Commentary: Asia Pacific consumers perceive drinking enough water as top health priority; hydration products have grown beyond packaged water and sports drinks to include sports protein ready-to-drink, powder concentrates, coconut and other plant waters

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