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AG Barr’s Boost Drinks carries out brand and packaging refresh, signals it will roll out new product development across its energy and sport categories; lozenge logo has been retained, but tweaked to appear more modern and streamlined
Published: April 17, 2024 by Grocer (UK)
Gatorade Named Official Sports Drink of Rob McElhenney and Ryan Reynolds' Wrexham AFC
Published: April 16, 2024 by Canada Newswire
BodyArmor announces multi-year North American partnership with the National Hockey League and National Hockey League Players’ Assn. to become the 'Official Sports Drink' partner of the NHL and NHLPA
Published: April 16, 2024 by Business Wire
Coca-Cola creates short film 'The Vault' for Powerade, which shows Olympic gymnast Simone Biles preparing for her return to international gymnastics at the 2024 Paris Olympics after her pause to focus on mental health
Published: April 12, 2024 by Adweek LLC
Coca-Cola of Auburndale, Florida, recalling Powerade products because of the potential presence of a foreign metal object in the product, specifically a stainless-steel ring
Published: April 08, 2024 by Food Safety News

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