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Firehouse Subs Engages New Ecosystem of Agencies to Help Fuel Brand Growth with Orchard as Lead Creative Agency

Citi reaffirms Restaurant Brands International at neutral and trims target by US$3 to US$78, expects strength in Tim Hortons business in Canada, unit growth for Burger King International, ramping of Popeyes Louisiana Kitchen brand globally

Executive Perspective: Burger King Chief Marketing Officer Pat O’Toole putting the company's signature Whopper burger at the forefront of several marketing efforts, doing so with its ‘Have it Your Way’ jingle and the modernization of it''

Firehouse Subs announces limited-time return of BBQ Cuban Sub following three-year hiatus; menu item features slow-smoked pulled pork, honey ham, melted Swiss cheese, spicy pickle chips, chipotle slaw, golden mustard BBQ sauce and mayo on toasted sub roll

Tim Hortons announces Canadian launch of flatbread pizzas in cheese, pepperoni, 'bacon everything' and chicken Parmesan varieties; the announcement follows up on a two-year flatbread pizza pilot

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