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Jack In The Box announces the return of several menu items, including: Popcorn Chicken, Pineapple Express Shake, Red Bull Yellow Edition, and Pineapple Express Red Bull Infusion

Red Bull announces limited-time UK launch of the new Summer Edition Curuba Elderflower energy drink, available beginning March 11

Dickey's Barbecue announces partnership with Red Bull, in which the energy drink's Original Red Bull, Sugar Free Red Bull and Tropical Red Bull flavors will be available at Dickey's locations

Sunil Dhar takes over as CEO of Red Bull India

BofA downgrades Celsius Holdings to neutral from buy on unclear sales trajectory, despite strong US sales and growth potential in 2024; competition could weigh on Celsius, as Monster pushes to expand Reign Storm, Red Bull maintains strong marketing

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