A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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GlobalData: Gen Z's preference for quality over quantity is shaping future of cocktail consumption, but cocktail culture risks stagnation if fixated on nostalgic themes; younger generations demand innovation and relevance in their drinking experiences

In October 2023, 61.4% of 2023 high school graduates ages 16 to 24 were enrolled in colleges or universities; among 20- to 29-year-olds with bachelor's degrees in 2023, 70.2% were employed: Dept. of Labor

DS Smith wins Manufacturing & Engineering Company of the Year award at British HR Awards 2024; company recognized for the transformation of its graduate program to make it more appealing to Gen Z graduates

5WPR report reveals splurge spending behavior for beauty and personal care is on the rise in 2024, with consumer interest up 6% annually, putting the category in the top five splurge categories for the first time; Gen Z leads growing focus on self-care

Executive Perspective: KFC has made progress past couple of years toward objective of attracting younger and more diverse customers by launching boneless, portable offerings like chicken sandwich, wraps, bowls, says Chief Marketing Officer Nick Chavez

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