A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Kao taps three popular male beauty influencers in Japan to support launch of new UNLICS cosmetics brand for Gen Z men, take part in all phases of brand creation; marketing content will show young men gaining confidence when applying makeup

BNPL orders jumped 85% during Cyber Week compared to the week prior, per Adobe; holiday shopping was driven by Gen Z shoppers, who were more likely to feel financial stress this year, strain budgets during holidays, per August Bankrate survey

Kao unveils UNLICS, a cosmetics brand for Gen Z men, with two products--Impress Color Wear, a clarifying makeup base available in four hues, and Aqua Hug Water, a lotion; brand will launch five new beauty serums and reusable face towel mask on Jan. 12

More than 50% of US millennials and Gen Z consumers say they snack two or three times a day, with chips topping the list followed by cookies, chocolate and gummies, according to survey by research firm Knit

Poll finds most popular grocery store among millennials is 7-Eleven with 65% favorability, followed by Trader Joe's, Aldi, Kroger; accessibility, ubiquity, competitively priced staples contribute to 7-Eleven's popularity, despite smaller selection: YouGov

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