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Recent Articles

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Bacardi positions an interactive augmented reality installation at London Heathrow's Terminal 5, promoting three recently-launched extensions of vodka brand Grey Goose: Strawberry & Lemongrass, White Peach & Rosemary, and Watermelon & Basil

Boston Beer announces US launch of Truly Vodka Seltzer, available in 12 oz. cans in four flavors: Cherry & Lime, Blackberry & Lemon, Peach & Tangerine, and Pineapple & Cranberry

Pernod Ricard USA announces launch of Absolut.Land, expanding its Absolut vodka brand into the metaverse in celebration of the brand's 10th anniversary as the official vodka of the Coachella music festival

Diageo announces US launch of Ciroc Vodka Spritz, extending its Ciroc brand into the ready-to-drinks category for the first time; beverage comes in four-packs of 35.5-centiliter cans

Ellers Farm Distillery selects bespoke embossed amber glass bottle from Beatson Clark for its new Dutch Barn Orchard Vodka, a potato spirit made with apple juice; Ellers selected amber, as research shows specific flavor compounds degrade in clear glass

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