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Euromonitor: Premium alcohol brands continue to see growth, strong sales despite increased cost of living crisis; premiumization in key categories including champagne, gin, tequila and dark rum seen as a form of luxury, escapism for many consumers

Bernstein sees Modelo's rapid growth as reflection of US becoming more Hispanic with population growth and culture; Modelo follows similar trajectory to tequila, which is expected to overtake vodka as bestselling hard liquor in US in 2023

Jack Daniel Distillery introduces Distillery Series selection #11, a limited-edition Tennessee whiskey finished in anejo tequila barrels, which combine the flavors of agave and oak

High price point of tequila in the UK is restricting growth of the beverage in the nation's supermarkets, according to Diageo's managing director for Great Britain

Expo Pack Guadalajara’s Stellar Packaging Contest recognizes five presentations from O-I Mexico customers and one of O-I Mexico’s own product lines; the glass bottle entries were for tequila, sotol and sparkling water products

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