Suzano-commissioned survey at Rock in Rio festival in Brazil finds 67% of respondents consider paper to be the most sustainable product for packaging, disposable products; 77% say they are very willing to change consumption habits to protect environment

Sample article from our Consumer Wellness

September 20, 2022 (press release) –

A Datafolha survey, commissioned by Suzano, also reveals that 70% of the audience present in the first three days of the festival is concerned with issues of sustainability and preservation of the environment.  

Suzano , a global reference in the manufacture of bioproducts developed from the cultivation of eucalyptus and official sustainability partner of Rock in Rio Brasil 2022, commissioned a survey with the Datafolha institute to understand the opinion and consumption habits of the festival's public in relation to to sustainability. The survey showed that 67% of people interviewed consider paper to be the most sustainable product for packaging and disposable products. In addition, most respondents are concerned with sustainability and environmental preservation. The survey, carried out on the 2nd, 3rd and 4th of September, surveyed 1,221 people aged 16 and over. 

When asked which products come to mind when talking about sustainability, paper products such as cups, bags and straws stand out, with 24% of spontaneous mentions. Following are: recyclable products (12%), plastic products, such as bottles, cups and bags (9%), biodegradable products (7%), ecogab bags (7%), cosmetics (6%), aluminum products, such as cans (5%), among other less cited answers. A fraction of 21% did not mention any product. 

Regarding consumption habits, despite the fact that 66% of respondents tend to buy sustainable products sometimes, 77% say they are very willing to change consumption habits to protect the environment, and if they could choose , nearly all (94%) would opt for products with information on product certifications on the packaging.  

Still reinforcing the trend of public awareness of Rock in Rio, 69% of respondents believe that individual attitudes contribute a lot to sustainability and the preservation of the environment and 84% believe that they take more sustainable attitudes than their parents. 

“The results demonstrate the importance of acting now. We want a collective protagonism to solve such urgent environmental and social issues, which is why Suzano works on several fronts, helping to make each person's life more sustainable through our products. The future is in our hands”, says Talita Pareja Sato, Communication and Brand manager at Suzano. 

The survey also asked people about issues related to carbon emissions. Nine out of ten people think that the five actions surveyed to reduce the impact of carbon emissions are efficient: 96% say that buying products with sustainable packaging reduces the impact of carbon emissions, 96% say that reducing waste reduces the impact of carbon emissions, 94% believe that giving preference to sustainable companies reduces the impact of carbon emissions, 93% believe that giving preference to alternative energies, such as biomass, reduces the impact of carbon emissions and 93% believe that choosing alternative and collective transport systems reduce the impact of carbon emissions.  

Other relevant numbers: 

83% of respondents are willing to pay a higher price for a product or service as long as it is sustainable. 
46% believe that companies are a little concerned about using more sustainable packaging. For 19%, companies are very worried and for 34%, they are not worried.
53% assess the impact of their own actions and daily choices as positive for the environment. 
Before buying a product or service, the majority (59%) assess whether it is sustainable. 

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Dan Rivard
Dan Rivard
- VP Market Development -

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