Pet product distributor Pet Palette Distribution partners with US-based dog toy maker SodaPup to carry over 60 of its products, such as Enrichment Lick Mats, durable dog chews and interactive treat holders; toys are FDA-compliant, BPA and phthalate-free

Sample article from our Consumer packaged goods (CPG)

January 12, 2022 (press release) –

Pet Palette Distribution, a national distributor of premium pet products, has recently formed a partnership with SodaPup, a manufacturer of U.S.-made dog toys. Pet Palette Distribution will be carrying more than 60 of the brand’s best-selling SKUs, including the popular TPE Emat Enrichment Lick Mats, extra-durable dog chew toys, and interactive treat holders—many items are brand new to the market in 2022, company officials said. The distributor will also be bringing in a rotation of items to highlight in their seasonal assortments throughout the year.

“We couldn’t be more excited to partner with SodaPup and provide their diverse offering of products to our retail customers,” said Ron Metzger, Pet Palette Distribution president and COO. “SodaPup is not only the real deal when it comes to durability and innovation, they also share our values and commitment to the customer. We see great things ahead for this brand and we can’t wait to launch with them.”

All SodaPup toys are FDA-compliant, BPA and phthalate free, as well as easy on the planet with the passing of Prop 65 testing, officials said. SodaPup is a veteran-owned business that is proud to manufacture all products in the United States with sustainability as a lead business practice. Manufacturing locally allows for SodaPup to easily react to changes in inventory demand and supply chain disruptions.

"SodaPup is thrilled to be partnering with Pet Palette Distribution as they embark on their ambitious vision for the future,” said SodaPup founder and president, Adam Baker. “SodaPup has a wide variety of premium, American-made, trend-right and seasonal products, so we think that Pet Palette Distribution is a perfect fit for us. Like us, they are also very focused on customer service. We are also very impressed with the experience and integrity of their team."

Pet Palette Distribution is a national distributor of pet products, based in Sykesville, Md. With a focus on independent retailers, Pet Palette Distribution offers low minimums and fast nationwide shipping, according to officials.

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Dan Rivard
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