Nestle Germany announces launch of two new vegan BBQ sauces from its Thomy brand: 'Thomy Vegan Garlic Sauce' and 'Thomy Vegan Burger Sauce'; one pack contains 300ml of sauce

Sample article from our Consumer packaged goods (CPG)

FRANKFURT , May 12, 2023 (press release) –

The Thomy brand supports hobby grill masters with two new, vegan BBQ sauces. "Thomy Vegan Garlic Sauce" relies on a fine garlic flavor with parsley. One pack contains 300 milliliters of sauce. The suggested retail price is 2.49 euros .

Key Highlights:

* One pack contains 300 milliliters of sauce.

* Consumers receive an immediate 70 cent discount at the checkout when buying two Thomy products.

Original Press Release:

Frankfurt am Main, May 11 -- Nestlé issued the following news release:

- Two plant-based varieties for burgers, sausages & Co.

- "Thomy Vegan Garlic Sauce" and "Thomy Vegan Burger Sauce" also make the grilled vegetables really tasty.

- From now on in the squeeze bottle with a capacity of 300 milliliters on the delicatessen shelf.

The grilling season has started. The Thomy brand supports hobby grill masters with two new, vegan BBQ sauces that deliciously refine the grill creations. From now on, the novelties in the squeeze bottle for the barbecue sauces are on the delicatessen shelves.

"Thomy Vegan Garlic Sauce" relies on a fine garlic flavor with parsley. "Thomy Vegan Burger Sauce" is fruity and juicy thanks to the tomatoes it contains. One pack contains 300 milliliters of sauce. The Nutri-Score label and the vegan seal are on the front of the packaging. The suggested retail price is 2.49 euros . Thomy also makes you want to grill with delicious, vegan BBQ recipes.

In Germany , it is no longer just sausages and meat that are grilled. Vegan grilling is trendy today: more than half of the people in Germany eat flexitarian food [1] . There are different reasons for this: personal health, curiosity about new things, animal welfare or the positive effects on the environment. Grilled food therefore includes more and more vegan products [2] .

Thomy: The number one for grilling and refining

The Thomy brand is number one in German retail in the category of cold ready-made sauces such as mayonnaise and mustard. The new vegan barbecue sauces complement the existing wide BBQ range of the delicatessen brand with three year-round and five seasonal varieties.

Throughout the BBQ season, Thomy is also providing barbecue inspiration in the supermarkets with an immediate discount coupon campaign. Consumers receive an immediate 70 cent discount at the checkout when buying two Thomy products. The campaign runs from now until the end of July 2023 .

Footnotes:

[1] Source: BMEL - Nutrition - Germany , how it eats - the BMEL Nutrition Report 2020

[2] Source: Study on consumer behavior, Germany , how it eats - the BMEL - Nutrition Report, share in %, Germany , 2022.

Disclaimer: The Above Content is Auto-Translated

Source: Nestlé

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Dan Rivard
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