Gap launches utilitarian-themed Yeezy Gap apparel collection by Balenciaga, which includes tees, hoodies, jogging pants, outerwear, caps; promotional campaign includes virtually rendered avatars wearing looks from the new collection

Sample article from our Consumer packaged goods (CPG)

May 27, 2022 (press release) –

YEEZY GAP ENGINEERED BY BALENCIAGA
FIRST COLLECTION LAUNCHES FOR PURCHASE

DESIGNED FOR THE FUTURE
YEEZY GAP AND BALENCIAGA REIMAGINE THE MODERN WARDROBE
THROUGH THEIR SHARED VISION OF UTILITARIAN DESIGN

THE CREATIVE EXPLORATION
INCLUDES TEES, HOODIES, JOGGING PANTS, OUTERWEAR AND CAPS
REBORN IN WASH, HUE AND SILHOUETTE

A NEW SET OF VISUALS BRIDGES THE PHYSICAL AND DIGITAL
INTRODUCING VIRTUALLY RENDERED AVATARS
WEARING LOOKS FROM THE NEW COLLECTION

AVAILABLE NOW GLOBALLY FOR PURCHASE ON
YEEZYGAP.COM AND BALENCIAGA ONLINE PARTNERS
FARFETCH.COM, MYTHERESA.COM AND LUISAVIAROMA.COM

DOWNLOAD IMAGERY:
WWW.GAPINC.COM/YEEZYGAP

 FOR MORE INFORMATION PLEASE CONTACT:
YEEZYGAP@PRCONSULTING.NET


ABOUT YEEZY GAP ENGINEERED BY BALENCIAGA:
A FIRST OF ITS KIND CREATIVE EXPLORATION WITHIN THE YEEZY GAP UNIVERSE
CONTINUING YEEZY GAP’S COMMITMENT TO BRINGING CREATIVITY TO THE FOREFRONT
AND DELIVERING A VISION OF UTILITARIAN DESIGN FOR ALL
TOGETHER WITH DEMNA AND ICONIC AMERICAN BRAND, GAP

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Dan Rivard
Dan Rivard
- VP Market Development -

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