ENGLEWOOD CLIFFS, New Jersey
,
April 27, 2023
(press release)
–
The new film features real stories from young people whose mental health has been impacted by social media as part of the
Cost of Beauty was created using real footage and photos from the film's lead voice, Mary, and tells the story of Mary's journey battling an eating disorder, fuelled by the content she was exposed to on social media after receiving a phone for her birthday. Unfortunately, Mary's story is not uncommon, and while she is currently in recovery, the harmful content she was exposed to remains, and is being served to young people every day, impacting their mental health and eroding their self-esteem. "As a teen in recovery from an eating disorder, sharing my experience has been very important to me to help others and show the true impact harmful content on social media can have on our mental health," shares Mary, Content Creator & Lead Voice in Cost of Beauty film. "I am proud to have worked with the
The film features additional young people who have suffered from mental health issues sparked by social media – like anxiety, depression and body dysmorphia – and are now in recovery, to illustrate the scale of the issue and drive urgent action to protect the next generation. The young people who bravely shared their stories include: To-date, the film has been viewed more than 19 million times across
Since 2004, Dove has been building body confidence and self-esteem in young people through the
"Dove has a long-term commitment to bringing positive change in beauty and taking action towards making social media a more positive place with campaigns like #NoDigitalDistortion, Reverse Selfie/Selfie Talk, and #DetoxYourFeed. While certain aspects of social media can promote creativity and connection for young people, data has shown toxic content online is harming the mental health of today's youth. If there isn't real change, young people will continue to pay with their wellbeing." explains
Along with its non-profit partners,
More than half (58%) of parents believe the only way to get social media platforms to change is to implement legislation in the space. On
Without real change to social media platforms, kids will continue to pay the price with their wellbeing. View the Cost of Beauty film and sign the petition to make social media safer for kids at Dove.com/kidsonlinesafety #KidsOnlineSafety #LetsChangeBeauty
About Dove For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to: About
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while: While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and - for the tenth-consecutive year - as the top ranked company in the 2020
For more information about
Contact 1 NEW 2023
View original content to download multimedia: https://www.prnewswire.com/news-releases/viral-cost-of-beauty-film-from-dove-shows-impact-social-media-can-have-on-youth-mental-health-301810203.html SOURCE
Online survey conducted by Edelman DXI, a global, multidisciplinary research, analytics, and data consultancy, in the
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands. Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
© 2024 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.