Brawny introduces new Stay Giant campaign focused on helping consumers summon their inner strength to tackle messes; new creative aims to differentiate the brand from other paper towels so that consumers choose Brawny at stores

Sample article from our Consumer packaged goods (CPG)

ATLANTA , January 18, 2023 (press release) –

Let’s face it:  sometimes life gets tough.  And just when you think things couldn’t get worse, we drop sauce as we are cooking, a child spills their drink, someone makes a mess!  These true-life moments can make even the strongest person feel overwhelmed.  And that is where the Brawny® brand steps in. 

Brawny's new Stay Giant® campaign

The brand’s new Stay Giant® campaign, which launched on January 16, 2023, is focused on helping consumers summon their own inner strength and tackle the chaos of everyday life.  The goal of the new creative is to differentiate the brand from other paper towels so that consumers choose Brawny® in the grocery store aisle.

“We know from research that our consumers want products to help them feel confident when they’re taking on many of life’s challenges,” said Nelie Lynch, director of brand building for Brawny®. “The new campaign brings the brand’s promise to life while also reinforcing that the brand’s strength is there to help and inspire people to conquer whatever life throws their way.”

Look for the new campaign on social media, online video, audio, shopper marketing and the Brawny® website.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.