Beam Suntory France officially begins operations, will be responsible for marketing and distributing its portfolio of premium spirits in France

Sample article from our Consumer packaged goods (CPG)

PARIS , January 17, 2024 (press release) –

Beam Suntory France officially launched on January 1st, 2024 , and is now responsible for marketing and distributing its portfolio of premium spirits in France . The company aims to be the leader in premium whisky in France and has built a strong team in Paris . With direct control over their brands in the market, Beam Suntory France plans to bring more value to customers, operate with greater agility, and accelerate growth in the dynamic European market. The launch of Beam Suntory France represents a significant expansion of Beam Suntory's presence in Europe and demonstrates their confidence in the French market and the potential of their premium brands.

Key Highlights:

* Beam Suntory France is responsible for marketing and distributing its portfolio in France

* Beam Suntory France aims to be the leader in premium whisky in France

* Beam Suntory France has a team of approximately 30 people across Sales, Marketing, Finance, and Supply Chain

Original Press Release:

Paris, France , Jan. 11 -- Beam Suntory issued the following news release:

- New commercial business launched on January 1st , with a full team and a new office in Paris

Beam Suntory , a global leader in premium spirits with a portfolio of iconic brands including Jim Beam®, Maker's Mark®, Yamazaki®, Hibiki®, Roku™, Bowmore® and Laphroaig®, confirms that Beam Suntory France officially launched on January 1st, 2024 . The company is now directly responsible for the marketing and distribution of its portfolio in France .

This follows the company’s previous announcement in September sharing its plans to launch its own commercial entity in the country. The establishment of Beam Suntory France will support the company’s global strategic focus on building its premium portfolio and will strengthen its position in this dynamic European market.

Anne Miller , General Manager of Beam Suntory France, said: “We want to be the leader in premium whisky in France , and we are proud to be able to bring legendary brands like Yamazaki, Hibiki, Laphroaig, Bowmore and Maker’s Mark directly to our customers. We have built a strong, experienced team in Paris , and we are looking forward to building a successful premium business together.

“Paris is a global luxury capital and France is the leading whisky market in Europe . With direct control over our brands in our market, we’ll be able to bring even more value to our customers, operate with greater agility and direct market insights, and ultimately accelerate growth and build brand power in this important market,” Miller added.

In preparation for this month’s launch, Beam Suntory has recruited an experienced team in Paris and built key in-market capabilities. Beam Suntory France now comprises a team of approximately 30 people across Sales, Marketing, Finance and Supply Chain. A seasoned management team has been assembled under Anne Miller’s leadership, including Elodie Pomykala (Head of Marketing), Henri Charpentier (Head of Sales), Benoit Vaguer (Head of Supply Chain), and Svetlana Makarova (Head of Finance). Between them, this team brings several decades of experience from across leading global FMCG and premium spirits companies, including Diageo , Pernod Ricard , Moët Hennessy, Danone , Unilever , Reckitt and Kellogg’s.

Yuri Grebenkin, President International , Beam Suntory , commented: “The launch of Beam Suntory France represents a significant expansion of Beam Suntory’s footprint in Europe , and is an indication of our long-term confidence in the French market and the potential for our portfolio of premium brands. As Beam Suntory’s global footprint continues to mature and expand, we are excited about the future as we aim to become the World’s Most Admired Premium Spirits Company .”

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City , Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan .

Source: Beam Suntory

[Category: Liquor, Wine & Beer, Beverage & Tobacco, Soft Drinks, Business Expansion]

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.