Beam Suntory France officially launched on
January 1st, 2024
, and is now responsible for marketing and distributing its portfolio of premium spirits in
France
. The company aims to be the leader in premium whisky in
France
and has built a strong team in
Paris
. With direct control over their brands in the market, Beam Suntory France plans to bring more value to customers, operate with greater agility, and accelerate growth in the dynamic European market. The launch of Beam Suntory France represents a significant expansion of
Beam Suntory's
presence in
Europe
and demonstrates their confidence in the French market and the potential of their premium brands.
Key Highlights:
* Beam Suntory France is responsible for marketing and distributing its portfolio in
France
* Beam Suntory France aims to be the leader in premium whisky in
France
* Beam Suntory France has a team of approximately 30 people across Sales, Marketing, Finance, and Supply Chain
Original Press Release:
Paris, France
,
Jan. 11
--
Beam Suntory
issued the following news release:
- New commercial business launched on
January 1st
, with a full team and a new office in
Paris
Beam Suntory
, a global leader in premium spirits with a portfolio of iconic brands including Jim Beam®, Maker's Mark®, Yamazaki®, Hibiki®, Roku™, Bowmore® and Laphroaig®, confirms that Beam Suntory France officially launched on
January 1st, 2024
. The company is now directly responsible for the marketing and distribution of its portfolio in
France
.
This follows the company’s previous announcement in September sharing its plans to launch its own commercial entity in the country. The establishment of Beam Suntory France will support the company’s global strategic focus on building its premium portfolio and will strengthen its position in this dynamic European market.
Anne Miller
, General Manager of Beam Suntory France, said: “We want to be the leader in premium whisky in
France
, and we are proud to be able to bring legendary brands like Yamazaki, Hibiki, Laphroaig, Bowmore and Maker’s Mark directly to our customers. We have built a strong, experienced team in
Paris
, and we are looking forward to building a successful premium business together.
“Paris is a global luxury capital and
France
is the leading whisky market in
Europe
. With direct control over our brands in our market, we’ll be able to bring even more value to our customers, operate with greater agility and direct market insights, and ultimately accelerate growth and build brand power in this important market,” Miller added.
In preparation for this month’s launch,
Beam Suntory
has recruited an experienced team in
Paris
and built key in-market capabilities. Beam Suntory France now comprises a team of approximately 30 people across Sales, Marketing, Finance and Supply Chain. A seasoned management team has been assembled under Anne Miller’s leadership, including
Elodie Pomykala
(Head of Marketing),
Henri Charpentier
(Head of Sales), Benoit Vaguer (Head of Supply Chain), and
Svetlana Makarova
(Head of Finance). Between them, this team brings several decades of experience from across leading global FMCG and premium spirits companies, including
Diageo
,
Pernod Ricard
, Moët Hennessy,
Danone
,
Unilever
, Reckitt and Kellogg’s.
Yuri Grebenkin,
President International
,
Beam Suntory
, commented: “The launch of Beam Suntory France represents a significant expansion of Beam Suntory’s footprint in
Europe
, and is an indication of our long-term confidence in the French market and the potential for our portfolio of premium brands. As Beam Suntory’s global footprint continues to mature and expand, we are excited about the future as we aim to become the World’s
Most Admired Premium Spirits Company
.”
About
Beam Suntory
As a world leader in premium spirits,
Beam Suntory
inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®,
Beam Suntory
also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of
Beam Suntory's
core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in
New York City
,
Beam Suntory
is a subsidiary of
Suntory Holdings Limited
of
Japan
.
Source:
Beam Suntory
[Category: Liquor, Wine & Beer, Beverage & Tobacco, Soft Drinks, Business Expansion]
