July 6, 2022
(press release)
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Symrise launches naturals brand Maison Lautier 1795 and its first three product ranges. Maison Lautier 1795 is reimagining natural perfumery by connecting the craft and métiers of the past with the innovations of the future. Built on the foundations of the heritage brand Lautier Fils, the new brand combines Grassois savoir-faire with cutting-edge innovation to create a contemporary house with a sustainable vision for natural ingredients. This will enable it to produce grand cru natural essences curated, crafted, and sourced sustainably from the four corners of the world. Symrise is building a factory in Grasse for Maison Lautier 1795 to reinforce its position in natural raw materials. This will complement its existing factories in Holzminden, Germany, and Madagascar. The return to Grasse goes beyond a symbolic gesture. The company intends to source as much raw material as possible locally, providing a boost to local cultivators. ‘Made in France’ will therefore form an important part of the product identity. This will add to the exceptional quality, sustainability and ethical business practices that have historically formed part of the Lautier brand. Similarly, the new house works only with brands that share the same values, a reciprocal philosophy – and a deep-rooted love for naturals. In the first phase of its operation, Maison Lautier 1795 will focus on three product lines: the Artisan Range, the Madagascar Range, and the Supernature Range. The savoir-faire of the craftspeople has inspired the Artisan Range. Their passion and intimate knowledge of plants and flowers form the lifeblood of Maison Lautier 1795. The range applies generations of craft and expertise to nature at its finest. The Madagascar Range relates to the island from which Maison Lautier 1795 will source many of its ingredients. The Range captures the place’s sense of abundant fertility and timelessness. The perfumes and scents that abound there combine to create truly unique fragrances. This distils Madagascar’s essence of pure nature: wild, raw, mysterious, and magnificent. With its backward integrated value chain, from the plant to the essential oil, Symrise sources a variety of precious natural raw materials on the island. It runs its own operations, and employees work with smallholder farmers the whole year round. This industry-unique approach ensures benefits for all members along the value chain - from the growers to the consumers of the scents. The Supernature range brings the best of nature together with the innovations of the future. Maison Lautier 1795 cultivates some of the richest and most fertile terroirs in the world. It also amplifies these naturals by using innovative techniques in sourcing, upcycling, and cold treatment, such as the patented SymTrap® method of extracting scents from food byproducts. In this way, Supernature applies science to form a symbiosis of nature, craft, and ingenuity: innovations harnessing the pure energy of the natural world. Ricardo Omori, Senior VP Global Fine Fragrance at Symrise, says: “We are combining the rich heritage and pioneering legacy of Grasse’s Lautier Fils with our own technological innovations – and Madagascar's raw abundant nature. Together, these elements form a new entity: Maison Lautier 1795, a truly modern brand with deep roots in the history of scent-making. For us, returning to working with naturals comes with several facets. We consider it important to include elements of previous eras, because we respect the Lautier legacy so much. Also, we genuinely want to incorporate sustainable practices from planting to the final product.” Camille Quintin, Supply Chain Director Maison Lautier 1795, says: “We feel honored by this incredible opportunity and to receive the chance to participate in writing the history of Lautier. This heritage of knowledge built on the will to undertake, to innovate, to perfect, to reach excellence animates us more than ever today. We know that the quality of a product begins at its source at the level of the plant and its producer. We find it necessary to create a link between the actors to give meaning to our activity. The environment, social engagement, the sustainability of our supply chains, the quality of our relationships with our partners and the optimization of our processes form essential values that our products reflect in every facet.” As a contemporary brand, Maison Lautier 1795 builds on ancient roots. Lautier, the genuinely iconic French supplier of natural ingredients for fragrances and flavors, was founded in Grasse in 1795. From humble beginnings, Lautier grew into a world leader with a catalogue of over a thousand natural products, one of the industry’s largest. On its journey, the company has always followed the mission to supply premium ingredients while also protecting its partner communities and nature, making sure to draw on sustainable sources. This, together with innovations in sustainability and quality, Maison Lautier 1795 now looks to enshrine in its own legacy: a new heritage for future generations. A pre-launch event has taken place in Grasse on June 7, 2022. The Mayor of Grasse & Saint Cezaire as well as a raft of local dignitaries were attending the event. The official commercial launch has just taken place at the World Perfumery Congress on June 29, 2022, at the Miami Beach Convention Center in Miami, Florida. It has featured the first collection of fifteen carefully selected raw ingredients. It included vanilla, geranium, longoza, pink pepper leaf and mandarin from Madagascar. It showcased from the Artisan Range, iris, sandalwood dreche, jasmine and boya, complemented by the natural fruit collection of strawberry, apple, cranberry, banana, and blackcurrant from Supernature Range.
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