Packaging Design Wrap-Up: Students design edible tape for mess-free burritos; Corona uses sunlight to create natural billboard of its beer bottle; aluminum can art installation focuses on recycling at Brazilian subway station

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LOS ANGELES , May 20, 2022 () –

 

Students design edible tape for mess-free burritos

Eating a burrito is arguably a universal delight thanks to its tasty, filling ingredients and soft tortilla wrap. But when those ingredients fall onto the table, or worse, your lap, the eating experience is inevitably spoiled. Biomolecular engineering students from Johns Hopkins University recognized this dilemma and decided to make a change. Accordingly, they’ve created an edible tape called Tastee Tape that ensures ingredients are kept tightly tucked inside the burrito (or taco, or gyro, or wrap) during cooking and consumption. Tastee Tape comprises a food-grade fibrous scaffold and an organic, edible adhesive. The rectangular strips measure half an inch by two inches and come affixed to sheets of waxed paper. To use, simply remove a strip from the sheet, wet thoroughly to activate, and apply to the food. Because the students are applying for a patent, they declined to disclose their secret formula. However, team member Tyler Guarino explained that all the ingredients are safe to consume, food-grade and are common food and dietary additives. Overall, Tastee Tape “allows you to put full faith in your tortilla, and enjoy your meal, mess-free.”

The primary source of this information is Johns Hopkins University


Corona uses sunlight to create natural billboard of its beer bottle

Mother Nature is an unexpected collaborator for Corona’s new advertising campaign in Brighton, England, which highlights the brand’s natural ingredients. The campaign uses natural light plus a simple beer bottle label plastered on a wall splashed in Corona’s yellow. As the hours pass, a picture of a Corona bottle forms from the shadows of nearby foliage. When golden hour hits between 6:30pm to 6:45pm, onlookers will see the full billboard, which declares that Corona beer is “made from the natural world.” Wieden+Kennedy London spearheaded the campaign, while PR agency Sketch Events oversaw the billboard. According to Sketch Events, creating the billboard required “months of research, sun trajectory calculations, location scouting, and mechanic testing.”

The primary source of this information is Design Taxi


Aluminum can art installation focuses on recycling at Brazilian subway station

From now until June 9, patrons of the Sumaré subway station in São Paulo will be greeted by a giant replica of a hawksbill turtle swimming underwater, made from approximately 1,400 aluminum cans. Measuring more than 9 meters long, the panel installation reproduces a work by photographer Marcelo Krause and came together thanks to a partnership between Ball and Unibes Cultural, a hub for culture, creative entrepreneurship and social causes in São Paulo. Aluminum cans were chosen because of their high recycling rate, which can ultimately reduce the chances of incorrect disposal and help avoid the ocean as the final destination. As subway patrons make their way around the station, the artwork offers something to ponder in terms of sustainability and environmental responsibility.

The primary source of this information is News Bulletin 24/7

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