INEOS Styrolution highlights success of recently introduced polymer modifiers, which have gained popularity for effectiveness with PVC and Styroflex polymers; company notes increased demand for ASA Luran S PVC modifiers that improve heat, UV resistance

Sample article from our Chemicals Industry

FRANKFURT, Germany , October 13, 2022 (press release) –

  • INEOS Styrolution’s new polymer modifiers enhance sustainability, physical properties and processability
  • New webpage dedicated to the new modifier portfolio and new contact email to get support within 24 hours (on workdays)

INEOS Styrolution, the global leader in styrenics, has announced today that its new polymer modifiers introduced only recently[1] have triggered a lot of interest by customers.

Particular factors contributing to the increased popularity of INEOS Styrolution’s modifiers are their effectiveness with PVC and the special properties of Styroflex®, one of INEOS Styrolution’s SBC polymers.

INEOS Styrolution’s modifiers help PVC to cope with the increasing effects of climate change by enhancing its heat and UV resistance plus its mechanical property retention. A demand spike for the ASA Luran® S PVC modifiers indicates the demand for this ability. Today, the majority of EMEA PVC processing companies already use, or currently perform tests with, our modifiers.

The SBC polymer Styroflex® has unique capabilities derived from its intermediate polarity, high flow, bonding capabilities and immense elasticity. It sparks a lot of interest as highly efficient modifier for processing and mechanical properties of natural fibers, highly filled compounds and composites.

Till Mills, Business Development Manager Plastics at Caldic, one of INEOS Styrolution’s specialised distribution partners says: “Together with INEOS Styolution, Caldic is offering a set of powder grades for polymer modification that can support our customers in improving their selected product properties to enhance existing application designs and develop new ones for the future, while simultaneously caring for the planet.”

Mikko Långström is Sales Manager at Bjørn Thorsen, INEOS Styrolution’s other specialised distribution partner for the new modifier portfolio. He says: “With constantly increasing performance requirements for end-products an increasing number of OEMs is looking into polymer modifiers as a viable option to achieve a boost in material performance. The styrenic modifiers portfolio from INEOS Styrolution answers directly to this demand and enables us to provide our customers solutions that have previously not been available – essentially bringing higher value solution to the end-customers.”

Stephan Gschwind, Business Development Manager at INEOS Styrolution summarises: “When we came up with the idea of bringing an entire portfolio of new polymer modifiers to market, we quickly realised that we are on to a great concept. Already during the development phase we worked with a range of customers to understand their needs, develop our offering and help them to make their great products even better.”

INEOS Styrolution’s new modifier line is the result of intensive testing with a range of customers and partners over the past years. The result is a thorough set of new powder grades that not only modify selected product properties to allow for new application designs. Certain modifiers also allow for improved processing resulting for example in working at lower temperatures and with a lower energy consumption.

Modifications range from enhanced stiffness to superior long-term performance with heat exposure, better color fastness and retention, UV resistance, dimensional stability, impact resistance and more.

The styrenics based modifiers address a wide range of polymers. Compatibility and efficiency vary by polymer and have been tested for polymers including ABS[2], ASA[3], PBT[4], PC[5], PP[6], PE[7], PS[8], PVC[9], SAN[10], SBC[11], TPE[12] and TPU[13].

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order chemicals industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.