Avient introduces halogen-free flame-retardant grades to its reSound BIO bio-based and reSound REC recycled content Thermoplastic Elastomer portfolios; new grades are designed to meet demand for consumer electronics applications

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June 27, 2023 (press release) –

June 27, 2023


Avient Launches Halogen-Free Flame-Retardant TPE Grades made with sustainable raw materials for USB-C Cable Jackets.

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SHANGHAI, China – June 27, 2023 – Today, Avient Corporation is expanding its reSound™ BIO bio-based and reSound™ REC recycled content Thermoplastic Elastomer (TPE) portfolios with the launch of a new range of halogen-free flame-retardant (HFFR) grades containing recycled and bio-based resin. These new grades have been developed to meet the growing demand for consumer electronic applications made with sustainable raw materials and meet strict FR compliance without compromising performance or processability, like USB-C connector cable jackets.

“Consumer electronic product brands and manufacturers are increasingly searching for material solutions to enhance the sustainability of their products and operations and to meet rising consumer demands,” says Matt Mitchell, global marketing director, Specialty Engineered Materials at Avient. “To meet those needs, we are now offering added value for our customers in the USB-C cable market with a new product line of flame-retardant TPEs that incorporate post-consumer recycled (PCR) or bio-based content, resulting in a 15% to 25% product carbon footprint (CPF) reduction over incumbent virgin solutions.”

Besides relying on the verified halogen-free technology of all flame-retardant reSound TPEs, Avient’s new low-CPF HFFR formulations include two reSound BIO grades with up to 45% bio-based content and one reSound REC FR grade with up to 30% PCR content. All three products have a hardness range of 80 to 90 Shore A and a UL94 V-0 flammability rating at 3.2 mm wall thickness. This can help customers meet the VW-1 test specification for cables according to UL1581 while achieving enhanced sustainability targets.

The new HFFR grades also exhibit good ultraviolet (UV) resistance performance and excellent processability for extrusion molding. They can be used in various consumer electronic cable applications, such as USB-C cable jackets for smartphones, tablets, personal and laptop computers, chargers, adapters, television sets, gaming devices, and more. These new HFFR reSound BIO and reSound REC TPE grades are currently manufactured in Asia and are available globally. 

About Avient

Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:

  • Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports
  • Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy
  • Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint
  • Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility

Avient is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com.

To access Avient’s news library online, please visit www.avient.com/news.

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Media contact
Jennifer Huang 
Senior Manager, Marketing Communications Asia 
Avient Corporation  
+86 21 60284888

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