A comprehensive view of Branding/Brand-Related Issues. This page highlights a small sample of our full coverage.
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Recent Articles

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Packaging Design Wrap-Up: Blister pack with numbered design helps with medication adherence; secondary packaging for luxury whiskey opens via touch sensor system; upside down beer label encourages interactive experience

YSL announces singer-songwriter Troye Sivan as new YSL Beauty US Ambassador; Sivan will be featured in series of campaigns supporting the YSL Makeup portfolio, including its newest product, NU Lip & Cheek Balmy Tint

Euromonitor: Discounters are fastest-growing grocery channel globally, with Aldi and Lidl actively expanding; consumers have become less likely to spend time seeking bargains, but favor trusted store brands that offer value for money at acceptable quality

Kantar: Inflation may be influencing Mexico's ranking of preferred brands in 2022, as people start to seek cheaper products, own brands or buy less; inflation continues at high levels despite government's efforts to lower prices of some products, services

FMC launches Biologicals by FMC, the new brand identity for its Plant Health business, reflecting company's expansion of its biologicals platform; strategy demonstrates commitment to sustainable management of crops, protecting against pesticide resistance

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