P&G's Gillette honors service members and families with new GilletteLabs NFL Salute to Service Razor, adorned with the official NFL Salute to Service camouflage design; brand will donate US$250,000 to support Tragedy Assistance Program for Survivors

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BOSTON , October 25, 2023 (press release) –

In a show of appreciation for military heroes and their families, Gillette launches razor and will donate $250,000 to Tragedy Assistance Program for Survivors (TAPS)

Gillette, a brand with a connection to the US military that dates back more than a century ago, is proud to unveil the GilletteLabs NFL Salute to Service Razor. Adorned with the official NFL Salute to Service camouflage design, the razor pays heartfelt homage to service members, veterans and their families. To further show Gillette’s military appreciation as part of this initiative, GilletteLabs is supporting Tragedy Assistance Program for Survivors (TAPS) through NFL Salute to Service, with a donation of $250,000.

(Photo: Business Wire)

“Gillette’s military heritage runs deep, and this razor is a reinforcement of our appreciation of those who have served and continue to serve,” said John Claughton, Vice President of Grooming for Gillette North America. “With the GilletteLabs NFL Salute to Service razor, we’re honored to also support the incredible work that TAPS does for military families through NFL Salute to Service. As Veterans Day approaches, we encourage consumers to join us in saluting the best with Gillette.”

Gillette’s legacy in supporting the US military dates back to World War I, when Gillette first produced shaving tools for servicemen. During World War II, Gillette’s Boston plant halted all non-essential production to manufacture critical airplane parts, ammunition, and “hot kits” for POWs. Gillette’s support continues now with a donation to TAPS through the NFL Salute to Service initiative. TAPS is the national organization providing compassionate care for the families of America’s fallen military heroes and is an official Salute to Service partner with the NFL. Gillette’s contribution will be directed toward TAPS Military Mentors program, facilitating one-to-one mentoring for military children and teens who have lost a loved one and establishing connections with current or veteran military personnel.

“We are grateful for Gillette’s support through the NFL Salute to Service as this collaboration not only strengthens our mission but also provides vital resources to grieving military families during their most challenging times,” said Bonnie Carroll, President and Founder of TAPS. “Gillette's commitment shows their dedication to creating lasting bonds of support for bereaved military children through our TAPS Military Mentors program. Together, we honor our fallen heroes and provide comfort to those who miss them every day.”

The GilletteLabs NFL Salute to Service Razor is available at Walmart stores and Walmart.com.

About Gillette

For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit gillette.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at pg.com/news.

About Salute to Service

Salute to Service is the NFL's year-long initiative to honor, empower, and connect our nation's service Members, Veterans, and their Families. Since 2011, this effort has raised more than $66 million for military and veteran support organizations such as the Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO) and Wounded Warrior Project® (WWP). For more information on Salute to Service, visit NFL.com/Salute.

About TAPS

TAPS is the leading national organization providing compassionate care and survivor support services for the families of America’s fallen military heroes. Since 1994, TAPS has offered support to all those grieving the death of a military loved one through peer-based emotional support, connections with grief and trauma resources, grief seminars and retreats for adults, Good Grief Camps for children, casework assistance, connections to community-based care, online and in-person support groups, and the 24/7 National Military Survivor Helpline, all at no cost to surviving families. For more information, please visit TAPS.org or call 202-588-TAPS (8277).

Category: Gillette

Julia LaFeldt
Communications Director, Gillette North America
Email: lafeldt.j@pg.com

Source: Procter & Gamble

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