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Recent Articles

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Men's grooming brand Manscaped debuts new commercial for its recently launched electric beard hair trimmer, The Beard Hedger; campaign features brand partner Pete Davidson with bearded stand-in to explain tool's rotary zoom wheel with 20 length settings

Kao aims to make male makeup as enjoyable as hair or fashion, observing rise in male teenagers and young adults buying cosmetics; its first full-scale male cosmetics brand, UNLICS, is focused on base makeup and skin care but may add point makeup in future

Men's grooming and lifestyle brand Baxter of California announces two California-inspired fragrances; Valley Mist is a daytime scent with top notes of bergamot, lemon and ocean mist, while nighttime scent Canyon Incense has bergamot, nutmeg, apple peel

Trudon launches Mortel Noir, a new masculine fragrance highlighting black pepper from Madagascar, with additional notes of bergamot, ginger, cardamom and cedar; scent available at Nose in France as 100 ml eau de parfum

French brand Zadig & Voltaire unveils two new fragrances; This is Her! Undressed features ginger, orange blossom and ylang-ylang notes, while This is Him! Undressed opens with grapefruit, pink pepper and orange blossom

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