April 1, 2024
(press release)
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Pilot Flying J, the largest travel center network in North America, announced the brand’s first signature fragrance with the launch of Diesel Fuel, an eau de parfum. For those who are drawn to the distinct scent of fuel, this diesel forward fragrance will fast track imaginations to setting out on the open road with a tank full of fuel and a world full of possibilities. The limited-time scent is encased in a crimson-colored, iconic diesel pump-style glass bottle. Each spritz captures the unmistakable aroma of diesel fuel, a smell beloved by connoisseurs of heavy-duty trucks, fast cars and recreational vehicles. “We captured nostalgia in a bottle,” said Adrienne Ingoldt, senior vice president and chief marketing officer for Pilot Flying J. “With one whiff of Diesel Fuel cologne, professional drivers and travelers alike are instantly transported back to their most fond memories on the road.” Diesel Fuel eau de parfum embodies the sweet, yet potent fumes of benzene and is formulated for all-day wear. Pilot Flying J hopes the new fragrance will spark joy among driving fans and is exploring additional scents that are synonymous with life on the highway. “Whether it be at the pump or in-store, we are always looking for new and innovative ways to delight our guests, and we’re excited to be at the forefront of bringing this complex scent to market,” said Ingoldt. Pilot Flying J will launch the limited-time product at select participating locations on April 1, 2024.* To find nearby travel centers, download the myRewards Plus app.** *Signature Diesel Fuel fragrance not for sale in-store or at the pump; Promotion is only for marketing purposes. **Data rates may apply. ### About Pilot Flying J Pilot Travel Centers LLC (“Pilot Flying J”) keeps North America's drivers moving as the leading energy and experience provider people rely on to fuel their journeys. Founded in 1958 and headquartered in Knoxville, Tennessee, Pilot Travel Centers LLC is a wholly owned subsidiary of Berkshire Hathaway and employs approximately 30,000 team members. As the largest network of travel centers, Pilot Travel Centers LLC has more than 870 Pilot, Flying J and One9 locations in 44 states and six Canadian provinces, serving an average of 1.3 million guests per day. In addition to travel center services, Pilot Travel Centers LLC offers trucking fleets a variety of solutions for fuel, credit, factoring, maintenance and rewards. The company operates the third largest fuel tanker fleet in North America and supplies approximately 14 billion gallons of fuel per year. Pilot Travel Centers LLC is committed to shaping the future of energy as the largest provider of biodiesel and renewable fuels and through the development of a coast-to-coast EV charging network and low carbon fueling alternatives. For additional information about Pilot Travel Centers LLC, visit pilotflyingj.com. 
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