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Bath & Body Works' new fragrance for women, Brightest Bloom, features lily of the valley, jasmine sambac, garden carnations and cedarwood; it is available in 7 or 100 ml Eau de Parfum, Fragrance Mists, matching bath, body and home fragrance products

Commentary: Fragrance companies leverage AI to craft custom scents, harnessing human emotional responses to fragrances; AI could also impact industry's environmental regulations by creating chemical compositions made ethically and with safe materials

GlobalData: Functional fragrances gain popularity in Indonesia due to evolving consumer preferences, increased stress levels; brands like Kahf and The Body Shop introduce mood-enhancing scents addressing overall well-being

Beautycounter enters clean fragrance with new Clean Eau De Parfum, consisting of five scents--Miles Away, Sun Spill, Hyper Rose, Second Skin, Pacific Dreams; line boasts safety screening, ingredient transparency, EWG and Leaping Bunny certification

Dries Van Noten's new unisex scent, Mystic Moss, blends notes of green mandarin, oakmoss, clary sage, cardamom, algae extract, geranium, vetiver, patchouli and incense; it comes in 200 ml Eau de Toilette

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