Avon's latest parfum, Far Away Beyond The Moon, is inspired by the moon's mystery and powered by Belle de Nuit flower, a nocturnal flower that blooms in full intensity of moonlight; other notes include wild cherry essence, baies rose, blackberry accord

Sample article from our Beauty & Personal Care

September 21, 2023 (press release) –

The latest fragrance from the world’s number one fragrance brand*, Far Away Beyond The Moon is an intriguing parfum that captures the mesmerising effects and flower-blooming powers of a perfect moon. But how? The fragrance is powered by Belle de Nuit flower: a nocturnal flower that blooms in the full intensity of moonlight.

The floral oriental scent is soft, creamy and hypnotising with the rich balsamic milky facets. Sustainably captured from the Hawaiian island of Kauai through headspace technology, which doesn’t require flowers to be picked, the Belle de Nuit note was created without disturbing its natural environment.

Far Away Beyond The Moon is the latest addition to Avon’s best-selling Far Away family, and the most intense and mysterious yet. Developed using a higher concentration of fragrance oil, it takes you on a heightened, long-lasting experience that captivates the senses all through the night.

Top notes: sparkling luminous Wild Cherry Essence, bright Baies Rose, and a ripe juicy Blackberry Accord

Heart notes: glowing Water Fruits Accord and rich Tuberose, alongside Belle de Nuit

Base notes: velvety Milk Moon Accord, Madagascar Vanilla and sustainably sourced Sandalwood Essence

Describing the scent, perfumer Hernan Figoli said: ‘Far Away Beyond The Moon is inspired by the beauty of a full moon, how it leaves you with a feeling of fascination and reminds you just how big the world is to explore. The new parfum takes the Far Away woman on a new glamorous journey, further than ever before… Beyond The Moon.’

As always with Avon, Far Away Beyond the Moon is a luxurious treat without the luxury price tag, with 7 out of 10 women said they would switch from a luxury fragrance to Far Away Beyond The Moon**! Available now from a Representative or online at Avon in your country here .

* Based on volume or units sold in 2021.

** Based on a consumer blind sniff test with 120 participants in 2022, UK and PL. vs Chanel Allure.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

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Dan Rivard
Dan Rivard
- VP Market Development -

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