Avon announces new Exxtravert Mascara, said to offer up to double the volume in each coat using exclusive Gel Fibre Technology; formula coats lashes from root to tip with bold pigment and silk-like fibers, is buildable and lasts for up to 16 hours of wear

Sample article from our Beauty & Personal Care

July 20, 2023 (press release) –

Do you want your mascara to give you EXTREME volume? If so, look no further.

Introducing the NEW Exxtravert Mascara which promises your fullest and most extreme lash look ever, with up to double the amount of volume with every coat*.

Using exclusive Gel Fibre Technology, Exxtravert’s unique formula coats lashes from root to tip with the boldest pigment and silk-like fibres. The result is clump free instant volume with extreme buildability and extreme lash impact. With up to 300% more visible lash** volume and up to 16 hours of wear***, Exxtravert is the perfect mascara to take your look from day to night. Apply 1 coat for instant impact, 3 coats for extra volume and 7 coats if you dare to wear EXTREME volume.

NEW Exxtravert Mascara features a new and exclusive channeled brush – wedesigned it to evenly coat each lash with the perfect amount of product. Whether you dare to wear your most extreme lash ever or you want instant impact, Exxtravert gives you the power to decide - with clump free buildability with every coat.

Following a consumer trial which saw 8 out of 10 women rate Exxtravert at 4/5 stars or more – on par with its luxury competitor**** – participants were shocked and delighted, with many saying it gives their lashes the most extreme look ever*****.

Hearing from one of the scientists behind the new mascara , Candice Deleo-Novack, Head of Colour Product Innovation, R&D said: “We’re so excited to finally launch Exxtravert mascara which is the perfect product for those who dare to be bold! Incorporating the latest in make-up science and innovation, Exxtravert is formulated with an exclusive gel fibre technology and a unique channeled brush that allows for EXTREME buildability and a clump free application. You can be in total control of the eye look you want to achieve, with a premium mascara at an accessible price. 

Those who dare to be EXTRA can purchase Exxtravert Mascara from a Representative or online at Avon in their country here .

* Through 7 coats, based on Clinical Efficacy Study with 16 participants. ** After 2 applications, based on Clinical Efficacy Study. *** Based on consumer study with 119 participants. **** Based on a 2022 study of 105 women trialling Exxtravert in a 3-day trial alongside its luxury competition, Lancôme Monsieur Big. ***** Quotes from participants of the 2022 trial.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order beauty & personal care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.