Albea Beauty executives join CEOs of L'Oreal and Beiersdorf to unveil new Value of Beauty Alliance; group's first official report underlines the sector's €74.1B market in Europe and over 3 million jobs

Sample article from our Beauty & Personal Care

February 2, 2024 (press release) –

François Tassart, CEO of Albéa Cosmetics & Fragrance and Julian Waldron, Executive Chairman, Albéa Tubes & General Manager, Albéa Group, joined Nicolas Hieronimus, CEO of L’Oréal and Vincent Warnery, CEO of Beiersdorf in Brussels this week to unveil this new campaign emphasizing the beauty industry’s economic and societal impact in Europe.


What is the value of beauty? Beyond the products we see every day, the European beauty industry stands as a powerful economic actor, cultivates continuous innovation capabilities, strong commitment to sustainability and contributes to major societal & cultural changes.


Under the initiative of L'Oréal Groupe, Beiersdorf, Givaudan, IFF, KIKO Milano, Ancorotti Cosmetics, the Value of Beauty Alliance brings together - for the first time - actors of the European cosmetic value chain, to raise awareness on the positive impact of the beauty and personal care industry.


In its first official report, The Value of Beauty underlines the sector's €74.1 billion market in Europe and supporting over 3 million jobs. What is the Value of Beauty: discover key figures and insights now on


Discover "What is the Value of Beauty" report

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