PPG inaugurates US$2.6M automotive color development center of excellence in Quattordio, Italy; facility utilizes AI to expedite color adjustment steps, reduce costs and overall cycle time

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August 2, 2023 (press release) –

Innovative facility combines color development and application; uses AI tools

PPG (NYSE: PPG) today announced that it has inaugurated a center of excellence at its Quattordio, Italy site that will increase the efficiency for automotive color development and application. The $2.6 million (2.3 million euros) investment combines color development and application in a single process, reducing the lead time to bring new colors to market, optimizing costs and maximizing color performance.

PPG has inaugurated a center of excellence at its Quattordio, Italy site that will increase the efficiency for automotive color development and application. (Photo: Business Wire)

The facility is equipped with artificial intelligence (AI) tools that will be used in the color development and quality control processes. These include a statistical and machine learning tool that can reduce the number of color adjustment steps, reducing costs and overall cycle time during the development of basecoats and colored products.

“With this new facility, PPG will elevate its color development to a new level, utilizing digital tools to simplify and modernize the processes,” said Federico Menta, PPG global director, decorative business, Automotive Coatings. It is also a critical enabler to fulfill our customer expectations in terms of speed, accuracy and quality.”

Quattordio is a key production site and innovation hub for PPG’s Automotive Coatings in Europe. It also has a styling center, which is used to support the study and development of new automotive colors.

“This project reflects PPG’s ambition to be the first-choice partner to meet customers’ evolving needs for innovative paints and coatings and provide industry-leading solutions that provide productivity and sustainability benefits,” said Isabella Ercole, PPG operations director EMEA, Industrial Coatings, segment.” This new center of excellence, an end-to-end combination of the development and application of colors, is also an investment in our employees, who will benefit from an innovative workspace and will be able to improve their skills working together as a One PPG Team.”


At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $17.7 billion in 2022. We serve customers in construction, consumer products, industrial, and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.

Automotive OEM Coatings

PPG Media Contact:
Mark Silvey
Corporate Communications
+1 412 434 3046

Source: PPG

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