Nestle announces launch of a cookbook produced with the help of AI; the cookbook was developed with the help of ChatGPT and has 10 recipes tested by the company's culinary specialists

May 22, 2023 (press release) –

Nestlé launches first cookbook produced with the help of Artificial Intelligence. ‘Doçuras da Moça’ is the first content produced for the first time. The recipe sweets book, the Girl, is the content has the tone of voice of the character of Leite Moça.

Original Press Release:

Maio, May 18 -- Nestlé issued the following news release:

- Starring the virtual character of Leite Moça, “Doçuras da Moça” is the first content produced for the final consumer using the GPT chat

As a result of testing and experimentation with new technologies, which are part of Nestlé's digital transformation journey, the book Doçuras da Moça was developed with the help of ChatGPT and has 10 recipes tested by the company's culinary specialists. Starring the virtual avatar of the Leite Moça brand, the Girl, all content has the character's tone of voice and is the first product developed by artificial intelligence for Nestlé consumers. The book is available for free through the link: https://www.receitasnestle.com.br/livros-de-receitas/todos-os-livros.

The material was developed in a partnership between the areas of Business Transformation and Nestlé Recipes. According to Denis Chamas,​​senior manager of innovation and new business at the company, his team started the study to understand the limits of available artificial intelligence platforms, considering that the use of confidential data and business details were out of scope and already protected by the Nestlé Data Laboratory . “We sought to find an applicable, creative and versatile solution that would allow benefits to Nestlé and its consumers, without running into problems and confidentiality blocks and that would have an inviting factor, such as the fact that you can try something created by artificial intelligence, but prepared by a chef” , adds Denis .

An essential part of this process was the interaction with ChatGPT to create recipes.

The project's challenge was to adapt the platform to conquer the Moça's tone of voice. For this, the Business Transformation team together with the Business Unit of the Moça product identified the main characteristics of the virtual character and developed a complex and relational prompt, designed especially for the system. “ The idea was to develop not only the recipes, but a book that had the intonation of the Girl” , explains Denis .

With the definition of the prompt, which was inserted on the platform, allowing the user to talk to the artificial intelligence as if it were the Girl, the work of the content manager and culinarian of Nestlé Recipes, Lucas Fabozzi , began, who was requesting the creation of recipes according to seasonality or suggested ingredients. Later, with the recipes in hand, it was necessary to test the recipes, verifying whether the proposals sent by the tool would make sense when put to the test in the kitchen. “The focus was on bringing diversified ingredients and flavors to the recipes. And my role was to include inputs for the initial recipes, test, direct and suggest improvements to the program, but all the changes made were made by the platform itself” , reports Lucas.

The launch of the book with the aid of artificial intelligence is part of Nestlé's innovation and digital transformation journey, which since 2016 has advanced and identified new technologies as an opportunity to develop new products and processes.

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Source: Nestlé

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